Lavinia Dovleac | American Hotel Academy


Position: Associate Lecturer

Short biography
Lavinia Dovleac holds a Bachelor of Arts degree in Marketing, a Master degree in Marketing Systems and a PhD in Marketing.

Her main area of interest in research and teaching is marketing and she has taught Marketing since 2005 in universities in Brasov. Other interests include: innovation, high technology products, new communication technologies, sustainable business development, and innovative entrepreneurship.

Lavinia Dovleac is the author of the monography: “Marketing Innovation” ( Transylvania University Publishing House, 2012) and she has over 20 articles published in journals indexed in international databases and papers presented in international conferences.

Specializations: training at prestigious universities in Europe: Ruskin University (UK) and University of Groningen (The Netherlands).

Courses taught at American Hotel Academy: International Service: Marketing and Planning