Concentrations | American Hotel Academy

Based on personal skills and professional goals discovered during the first part of the program, students can choose their specialization that best suits their interests and career goals. The concentrations are extra – optional – courses offered by the school in order for the students to benefit from exploring one hospitality study area more in depth. The concentration will not be written on the degree, but will be revealed within the student’s final transcripts. The students have two choices:

Marketing Management

The role of marketing is vital for any business, especially in a global market as competitive as it is today. This specialization enables students to deepen their marketing and sales knowledge in the context of the global hospitality industry, apply innovative principles of internet marketing and understand specific revenue management tactics.

Events Management

Organizing events has become a key source of revenue for any organization in the hospitality industry. This concentration will enable students to plan and stage different types of events, to track the development of a project from initiation to completion, to understand the specifics of each event and to promote it properly.