Descriere generala
This course provides students with the most current and comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale.
The course offers expanded coverage of key industry trends, including the greening of meetings, new technology applications, social media, and the popularity of second-tier cities. There is an increased global perspective with international examples from Canada, Asia, and Europe; new special interest boxes featuring boutique hotels, positioning of conference centers, meeting rooms of the future, and a day in the life of a convention service manager; as well as new charts, graphs, interviews, examples, and Internet exercises to give readers insight into situations they will encounter on the job.
Cine poate urma acest curs?
Eligibilitate
Intrucat suportul de curs este in limba engleza, este nevoie ca fiecare cursant sa posede cunostinte medii de limba engleza pentru a putea parcurge materialul.
Orele de contact cu instructorii au loc in limba romana.
Strucura
Cap I: Introduction to the Convention, Meetings, and Trade Show Industry
Cap II: Developing Your Marketing Plan
Cap III: Organizing for Convention Sales
Cap IV: Selling the Association Market
Cap V: Selling the Corporate Meetings Market
Cap VI: Selling Other Markets
Cap VII: Selling to the Meetings Market
Cap VIII: Advertising to the Meeting Planner
Cap IX: Negotiations and Contracts
Cap X: The Service Function
Cap XI: Guestrooms
Cap XII: Preparing for the Event
Cap XIII: Function Rooms and Meeting Setups
Cap XIV: Food and Beverage Service
Cap XV: Audiovisual Requirements
Cap XVI: Admission Systems and Other Services
Cap XVII: Exhibits and Trade Shows
Cap XVIII: Convention Billing and Post-Convention Review
Examene & Suport
- teste intermediare la finalul fiecarui capitol parcurs.
- examen final la incheierea cursului.
Atat testele intermediare cat si examenul final se sustin online. Dupa promovarea testelor de la finalul fiecarui capitol al cursului, cursantul trebuie sa contacteze American Hotel Academy pentru programarea examenului final si pentru a i se trimite procedura de sustinere a acestuia.
Certificare
Fiecare absolvent primeste certificarea American Hotel & Lodging Educational Institute.