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Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

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About this course

In this course, students will learn to differentiate basic concepts of digital marketing, evaluate a customer profile and necessary audience, assess customer touch-points and build a customer journey, create a digital strategy and ultimately appraise a basic digital strategy.


Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.

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