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    What is AHA?

    AHA is a Post-Secondary Education Institution. We are licensed by several professional awarding bodies and work with international partner universities to deliver on our campus in Brasov or in virtual format professional higher education study programmes, ranging from certificates and diplomas to undergraduate and postgraduate (advanced) degrees.
    As a non-traditional institution, AHA merges western career-oriented academic programs and work experience opportunities with the aspirations of eastern students to become global graduates. Notably, AHA is the first institution in Romania to establish a Transnational Education (TNE) partnership with a British university.
    Originally founded as the first international hotel management school in Romania in 2007, AHA is now evolving into a multilayer higher education provider. We are expanding our offerings to include new subject areas such as Business Management, Marketing & Communications and more.
    We pride ourselves on being different. If you also feel you don't fit in with the crowd, we invite you to explore what AHA has to offer.
    mission

    Our Mission

    We believe we are here, in this physical reality, to experience, create and grow as beings and that every one of us has unlimited creative potential. We also believe that Education spurs Imagination which inspires Action which in turn leads to new Creation. That is how humans evolve.

    AHA’s mission is to provide a transformational experience and to create an environment which would help people discover and achieve their true potential through education. That is how AHA contributes to human evolution.

    vision

    Our Vision

    Our vision is to become the ultimate learning organization, students, faculty, and professionals all working together in a continuum and synergistic environment, which generates interaction between different academic and professional levels and ages and stimulates innovation and creative thinking.

    Students have easy access to real life industry and industry in turn has easy access to new talent and knowledge, all in a culture of continuous learning, experiencing, creating and growing.

    values

    Our Values

    YOU ARE HERE TO GROW

    Believe in Yourself

    Be Different

    Be Courageous

    Be Determined

    Identify, Analyze, And Learn from Mistakes

    Push Through to Make Things Happen

    Stay Positive and Hopeful

    Work Hard and Work Together

    Walk The Talk

    Act with Integrity, Be Fair

    Play By the Rules

    Be Helpful and Polite

    ALWAYS PURSUE GREATNESS

    history

    Our History

    2005

    The concept for American Hotel Academy (AHA) emerged during various hospitality recruitment events. Employers from the United States and Western Europe, visiting Romania to recruit hospitality interns, frequently inquired about the presence of local hospitality schools. Recognizing the absence of such institutions, coupled with the evident demand from international employers and the strong interest among young Romanians in pursuing employment abroad, led to the establishment of AHA.

    2007

    AHA was registered as a Limited Liability Company (LLC), with its soft opening occurring on November 5th. The inaugural intake comprised 26 students.

    2012

    The Bachelor of Arts (Hons) International Hotel Business Management programme, validated by Manchester Metropolitan University (MMU), signifies the commencement of AHA’s growth phase. To enhance the delivery of licensed educational services, American European Education (AEE), a not-for-profit organization, was established to succeed the LLC.

    2013

    The MSc Hospitality & Tourism Business Management is validated by Manchester Metropolitan University.
    The lease for the new campus is finalized and the school relocates its premises from the outskirts of Brasov to the old city center.

    2014 – 2020

    Student enrolment exceeds 400 as new undergraduate programmes in Culinary Arts and Digital Marketing receive validation. Additionally, a new satellite campus is being established in New York City.

    2020 - 2022

    The COVID-19 pandemic significantly impacts the school, prompting AHA to adopt a hybrid learning model for nearly two years. As we navigate our recovery, we recognize the necessity of reinventing ourselves in order to still thrive in the transformed post-pandemic landscape.

    2023

    AHA adopts a new business model by expanding beyond the Hospitality sector to offer applied business management programmes in related service industries. The institution also increases and diversifies its degree-awarding partnerships and embraces new digital learning formats and tools, including hybrid and fully online options.

    legal

    Our Legal Structure

    AHA is a brand owned and operated by ‘Asociatia American European Education’ (AEE), which is a not-for-profit organization formed under Romanian law.

    As a not-for-profit entity, AEE doesn’t have shareholders, it has members, and it is managed by a team of Executive Officers and governed by a Board of Directors elected by its members.

    Registration Date: 23.02.2012.

    CIF: 29911760.

    partners Our Strategic

    Partnerships

    To achieve our mission and strategic goals we work with a network of partner institutions and companies. We are grateful for these relationships as our success would not be possible without the support of our valued partners.
    iu_Logo_EN_black_RGB_vertikal_dkuhzs

    With over 100,000 students, IU International University of Applied Sciences (IU) is the largest university in Germany. The private, state-approved educational institution with its main campus in Erfurt brings together more than 200 bachelor’s and master’s programmes under one roof, which are offered in German or English. Students can choose between dual studies, distance learning and myStudies, which combines online and face-to-face events, and design their studies independently with the help of a digitally supported learning environment.

     

    In addition, IU enables further training and promotes the idea of lifelong learning. The aim of the university is to give as many people as possible worldwide access to personalised education. IU started operations in 2000 and is now represented in more than 30 German cities. It cooperates with over 15,000 companies and actively supports them in the development of their employees.

    Atlantica Hotels & Resorts’s philosophy, as one of the leading Hotel companies in Greece and the biggest owned Hotel chain company in Cyprus, is based on meeting and exceeding customers’ expectations in delivering an opulent variety of differentiated products.

     

    With over 40 hotels around Cyprus, Greece and Egypt (CS Management) and with over 400.000 customers yearly, Atlantica Hotels & Resorts promises to continue offering holiday experiences which are unique, exclusive and specially designed for their individual customers.

     

    Atlantica is AHA’s exclusive partner for the countries of Greece and Cyprus, which allows our students to undergo summer practical training with a close supervision from both partners.

    International Trainee Network (ITN) is a cultural exchange organization based in Los Angeles, California with over 20 years of experience with the J-1 Visa Exchange Program.

     

    Thanks to our network of 5 international ITN offices, 40 international partner universities and over 170 partner hotels, ITN is currently the largest provider of J-1 luxury hospitality programs in the United States. Our mission is to provide culturally immersive experiences and world-class hospitality training to students and young professionals from around the world.

     

    ITN and AHA have entered into an exclusive partnership for the market of Romania, which grants AHA students the unique opportunity to access some of the best internship and training programs in the world.

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    Our People

    We are a community of around 300 individuals, including students, full-time staff, and collaborative faculty, united by our dedication to lifelong learning. We share values like integrity, collaboration, innovation and we honour everyone’s contributions and perspectives. Every day, we connect, learn, and support each other, creating an energetic environment where our shared goals and values thrive.

    Marketing and Admissions Team

    Meet the heart of our recruitment process — the Marketing and Admissions Team. They're the guiding force behind your journey to American Hotel Academy. From your initial interest to your enrollment, they've been your compass, ensuring a seamless transition into our education institution.
    teodor_berszan

    Teodor Berszan

    Senior Admissions Counsellor

    In 2011, I joined the AHA team as one of its early members, and I have no regrets about it.

    anca_georgescu

    Anca Georgescu

    Marketing & Admissions Director

    I’ve had the pleasure of being part of the AHA family since 2013. My role here as the Marketing and Admissions Director involves orchestrating our marketing strategy and managing admissions.

    aharomania-Alina-Bors

    Alina Borş

    Admissions Counselor

    I’m someone who truly values connecting with others and making a positive difference. Having worked in hospitality, both locally and internationally, I’ve come to appreciate how meaningful it is to create experiences that bring people joy and comfort.

    Zsolt_Makai

    Zsolt Makai

    Hospitality Postgraduate – PR & NGO Coordinator

    Provide support for PR, press and media relations, facilitating connections with professional organizations and industry NGOs in Romania.
    Former Executive Director with extensive experience in the tourism industry since 1998, M&A consultancy since 2004, and marketing/branding since 2015.

    Academics Team

    Our Academics Team forms the backbone of our educational institution. They are dedicated to empowering students, facilitating their growth, and ensuring a fulfilling academic experience within our institution. Each member plays a pivotal role in cultivating an environment where knowledge thrives and aspirations turn into achievements.
    cleopatra_baciu

    Cleopatra Baciu

    Registrar

    I have been a lecturer for the academy since 2020, teaching Front Office Operations, Room Division Management and Hospitality Operation Strategies. Now I am also the link between the students and the academic team within the registrar’s office.

    Ioana

    Ioana Netcu

    Programme Coordinator BA Digital Business

    After completing both my bachelor’s degree and MBA in the United States, I felt a strong drive to come back home and offer students the same opportunities, resources, and support I found abroad.

    ioan_enache

    Ioan-Constantin Enache

    DHA Programme Leader

    I am a dedicated educator and marketing professional. My academic journey includes a Ph.D. in Marketing from Transilvania University of Brasov, earned in 2012.

    ioana_turcas

    Ioana Țurcaș

    AHA BA Programme Leader

    I have a degree in Business Administration, completed by a Master’s degree in Hospitality and Tourism Industry provided by Manchester Metropolitan University.

    ramona-costin

    Ramona Costin

    Taste Programme Leader

    I’m a dedicated professional with over two decades of experience in the hospitality industry, starting my journey back in 2000. My extensive background in this field is one of the driving forces behind my role at the American Hotel Academy.

    john-fenby

    John Fenby

    AHA Postgraduate Programme Leader

    I am an Education and Business Consultant, Professor of Management Education at AHA, formerly the Dean of a Swiss University College and prior to that a Principal Lecturer at Manchester Metropolitan University.

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    Ada Terea

    Academic Director

    I am one of the creative leaders behind our higher education programs, designing educational experiences that keep our programs connected to the industry and of value to our students.

    Faculty

    Undergraduate Hospitality Management

    We invite you to see details about our lecturers from the Hospitality Management program
    Read here

    Postgraduate Hospitality Management

    We invite you to see details about our lecturers from the MBA Hospitality & Tourism Management program
    Read here

    We invite you to see details about our lecturers from the MBA Events Management program
    Read here

    Careers Team

    Meet our Careers Team, your gateway to professional opportunities. They will connect you with the perfect internships, providing invaluable support as you take your first steps into the professional sphere.

    Ioana Bosca

    Placements Coordinator

    My journey in the hospitality industry began in 2012, when I became an American Hotel Academy student.

    ana_leah

    Ana Leah

    Director of Organizational Development

    I’m a psychologist, trainer and coach, currently the Director of Career Services at AEE, who’s spent my entire adult life studying human nature and people development.

    Financial Team

    Meet the wizards behind the numbers—the Business Management Team. They ensure the smooth functioning of our institution, managing finances and providing support to keep our academic initiatives thriving.
    claudia_zaharia

    Claudia Zaharia

    Financial/HR Controller

    My 17 year career in personal administration, in parallel with 5 years of accounting, has formed me for the Financial Controller position that I currently have at AHA.

    mihaelea_varsan

    Mihaela Vârsan

    Business Manager

    I’m AHA’s Business Manager for 5 years now. In this role I’m responsible for ensuring that the company’s financial goals are on track, as well as new hires and trainings.

    Logisitics Team

    Introducing our Logistics Team, they ensure seamless operations behind the scenes, managing facilities, security, and resources to create an environment conducive to your learning journey.

    Gabriela Apostol

    Sanitary Cleaner

    The Sanitary Cleaner diligently maintains spaces, ensuring top-notch hygiene for everyone’s well-being.

    Sanda Stoican

    Security Officer

    The Security Officer ensures a safe and secure environment for all. Their vigilant presence and commitment to safety offer peace of mind to our community.

    dan_gaspar

    Dan Gașpar

    Logistics Manager

    We live in a time where everything is fast-paced, time seems limitless, and technology, IT, and digitalization are in perpetual development, becoming essential to life.

    Student Government

    Introducing the core of our Student Government. They are the driving force behind student involvement and representation at our institution. From organizing events to addressing your needs, they strive to create a vibrant and inclusive campus experience for all students.
    vera-vasilescu-AHA

    Vera Vasilescu

    Head of the Events Department

    I represent the Events Department of the AHA Student Government. I perceive myself to be a positive and responsible person, always trying to help everyone however I can.

    andreea-popa-AHA

    Andreea Popa

    Head of the Marketing Department

    I am a student in the second year at AHA and member of the Events Department, currently Head of Marketing as well.

    damiana-martiniuc-AHA

    Damiana Martiniuc

    Marketing Strategy Leader

    I am a second-year student at American Hotel Academy, I hold a position within the student government as the Head of the Marketing Department,

    dan-giulescu-AHA

    Dan Giulescu

    Student Government Vice President

    I’m a second year student at American Hotel Academy and I have recently become the Vice President of the Student Government.

    maria_ciocan_AHA-Romania

    Maria Ciocan

    Student Government President

    As the president of the student government, I am entrusted with the responsibility of guiding student leadership. My role extends beyond delivering speeches or attending meetings; it is fundamentally about fostering a connection between the student body, faculty, and administration.

    Leadership

    aharomania_sebastian-georgescu

    Sebastian Georgescu

    CEO & Co-Founder

    Sebastian is a forward-thinking entrepreneur with an international outlook. He launched his first business at 23 …

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    HONORARY MEMBERS

    AHA has conferred honorary membership titles to two distinguished individuals within our community who stepped up and made exceptional contributions to the school’s wellbeing during critical times. We are deeply grateful for their service and honour their commitment with this prestigious distinction.
    carmen_ursoiu
    2023

    Carmen Ursoiu

    john-fenby
    2023

    John Fenby