BSc (Hons) Digital Marketing

In a world driven by digital innovation, the BSc (Hons) Digital Marketing programme empowers you to become a strategic thinker, creative problem-solver, and data-savvy marketer. Whether you’re passionate about social media, content creation, branding, or analytics, this course gives you the tools to thrive in a fast-paced, ever-evolving industry.

Delivered in partnership with Arden University and tailored to meet the needs of tomorrow’s marketing leaders, this degree blends academic rigor with real-world relevance. From mastering SEO and campaign strategy to exploring consumer psychology and emerging technologies, you’ll gain the skills and confidence to make an impact — locally and globally.

This course is undertaking triple accreditation by the Digital Marketing Institute, the Chartered Institute of Marketing and the User Experience Design Institute. This means that the programme is officially approved by these professional bodies as providing you with the digital marketing skills and knowledge currently required in industry.

Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. The DMI partners with representatives from leading brands such as Google, Facebook, Microsoft, and LinkedIn to build a framework that bridges the digital skills gap, ensuring your curriculum is up-to-date and meets the real employability needs of the digital marketing industry.

Benefits to Arden students:

• Free DMI membership whilst you study on the BSc (Hons) Digital Marketing programme.
• A wide range of additional DMI micro-certifications embedded into modules.
• Free access to a comprehensive library of digital marketing resources such as podcasts, mini-lessons, articles, blogs, case studies and more.
• Free access to DMI guest lectures and workshops.

The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards. The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector.

Benefits to Arden students:

• Free Affiliate membership whilst you study on the BSc (Hons) Digital Marketing programme.
• Exemption from specific modules on CIM qualifications upon completion of the BSc (Hons) Digital Marketing programme.
• Free access to a range of digital marketing resources such as podcasts, webinars, reports and more.

The UX Design Institute provides UX education across the globe and has trained thousands of digital professionals helping them pursue successful careers in UX design. Their certifications are overseen by an Industry Advisory Council to ensure that they remain relevant and applicable in the world of UX design.

Benefits to Arden students:

• Free membership whilst you study on the BSc (Hons) Digital Marketing programme.
• Completion of the Professional Certificate in UX Design as an embedded credential in the User Experience Design module at level 5.
• Free access to a range of contemporary UX design resources including articles and blogs.

Course Details

Beginning with business fundamentals, the programme progresses to impart the technical competencies needed for a digital marketing career. It emphasizes high-demand industry subjects like social media management, SEO, CX/UX design, content management, digital communications, brand management, and data analytics.

Authentic Assessments, No Exams

On the BSc (Hons) Digital Marketing programme you are encouraged to engage with practical assignments that have been designed specifically to apply knowledge and digital skills to ‘real-world’ scenarios. The assessment methods are diverse, innovative, and authentic, developing your subject knowledge and enhancing your employability skills.

Assessment methods range from traditional reports, case studies, projects, and posters, to the more digital skills-based formats including e-posters, creative portfolios, social media strategies, mobile app prototypes, reflective blogs, vodcasts, websites and pitches etc.

Flexible Learning – How Does It Work?

Our flexible on-campus study mode gives you the best of both worlds: engaging face-to-face classes with expert tutors combined with independent learning through iLearn, Arden’s online learning platform. Here, you will have all your course materials, plus access to a vast digital library with eBooks, journals, and databases – everything you need is included in your tuition.

You’ll study in 10-week blocks, focusing on two modules simultaneously. Each week includes classroom sessions, independent study, and hands-on projects, allowing you to apply what you learn in real-world scenarios, from industry simulations to career-focused activities.

Beyond learning, you’ll be part of a vibrant student community by collaborating on group projects, connecting with peers, attending events, and building networks that will support your career. Our tutors are there every step of the way, ensuring you feel guided, supported, and ready to succeed.

This flexible approach allows you to balance your studies with part-time or full-time work, personal commitments, and life, all while preparing for a rewarding global career. With us, you’re not just earning a degree – you’re shaping your future.