Study Mode
On CampusStart Date
September 2026Duration
3 YearsOverview
This is a professionally oriented three-year Business Management programme with focus on hospitality and tourism which includes several practical training components. Built on a strong foundation of service and customer orientation, it emphasizes sustainability and the integration of technology as essential drivers of innovation in modern hospitality. By equipping students with forward-thinking approaches to environmental responsibility and digital transformation, the programme positions graduates as promising professionals across a wide range of service industries, where the concept of hospitality serves as a key differentiator.
Mark Rosenbaum | About our Services Marketing Course | Inside AHA
Master progression options after this course
MBA Hospitality & Tourism Management || MBA Events Management
Course Highlights
International Accreditation
British Degree, Delivered Locally
Stackable Certifications & Flexible Exit Points
Practical Learning
Modern & Applied Curriculum
Industry-Experienced Faculty
Authentic Assessments, No Exams
In-School Professional Practice
Enterprise Incubator
Paid International Internships
Personalized Support
Personalized Academic Support
Career Coaching & Work Placements
Student Well-Being and Mentoring
Scholarships & Payment Plans
Programme Structure
This programme is right for you if you consider an international future career in the business of hospitality or any other service-related sector. Students attend classes on campus in Brasov and can choose between internships in Europe, USA or Asia.
Level 4 (Year 1)
| Module Code | Module Title | Credits | Module Type (Core/Optional) |
|---|---|---|---|
| IHM4001 | Academic & Professional Development for Hospitality & Tourism Managers | 20 | C |
| IHM4002 | Managing People in Hospitality in Tourism | 20 | C |
| IHM4003 | Finance for Hospitality and Tourism | 20 | C |
| IHM4004 | Service Sector Marketing and Sales | 20 | C |
| IHM4005 | Principles of Hospitality & Tourism Practice | 20 | C |
| IHM4006 | Customer Service Management | 20 | C |
| Non-Academic Credit Modules | |||
| Food & Beverage Operations – Theory & Practice | N/A | O | |
| Rooms Division Operations – Theory & Practice | N/A | O | |
| Gastronomy & Culinary Arts – Theory & Practice | N/A | O | |
| IHM4007 | Pre-Placement Module for IHM5005 Module | N/A | O |
Level 5 (Year 2)
| Module Code | Module Title | Credits | Module Type (Core/Optional) |
|---|---|---|---|
| IHM5005 | Internship I (4 months between Level 4 and Level 5) | 40 | C |
| IHM2002 | Applied Hospitality and Tourism Intelligence | 20 | C |
| IHM5001 | Hospitality Operations Management | 20 | C |
| BUS5026 | International Destination Management | 20 | C |
| IHM5003 | Hospitality Business Development | 20 | C |
| Non-Academic Credit Modules | |||
| Internship II (4 months between Level 5 and Level 6) | N/A | O | |
| Career Coaching | N/A | O | |
| Personal Development Workshops | N/A | O | |
| Career Events & Field Trips | N/A | O | |
Level 6 (Year 3)
| Module Code | Module Title | Credits | Module Type (Core/Optional) |
|---|---|---|---|
| IHM6002 | Innovation in Hospitality | 20 | C |
| BUS6020 | Tourism Crisis Management | 20 | C |
| BUS6021 | Tourism Trends & Futures | 20 | C |
| BUS6017 | Independent Study | 20 | C |
| IHM6001 | Hospitality Strategy | 20 | C |
| Elective Modules: students select one 20-credit module | |||
| BUS6018 | Project Management | 20 | O |
| MKT6003 | Global Brand Management | 20 | O |
| Non-Academic Credit Modules | |||
| Internship III USA (12 months) Upon Graduation | N/A | O | |
| Horizon Path Package | N/A | O | |
| Personal Development Workshops | N/A | O | |
| Customized Placement Search | N/A | O | |
Please note that modules may not be delivered in this order, please refer to the module delivery schedule on iLearn.
Course Details
In the age of digital transformation, staying ahead in your career requires a keen understanding of technology’s role in shaping hospitality and tourism landscape. The BSc (Hons) International Hospitality and Tourism Management integrates technology seamlessly into the curriculum, ensuring that our graduates are not just familiar with the latest tools but are innovators in leveraging technology to enhance guest experiences, optimize operations, and drive sustainable practices.
Authentic Assessments, No Exams
Unlike most traditional degree courses, you don’t need to sit any exams, and you won’t need to spend the summer at home writing a dissertation either. Your assessments have been designed to help you apply your learning to real-word scenarios. This means you’ll be better prepared to apply the skills you’ve gained on the course to your professional role after graduation.
As you work through your course modules, you’ll have the chance to complete a range of useful assessment methods such as individual reports, case study analyses, presentations, business and destination development plans and personal independent assignments designed in consultation with your course module leader. Your assessments will have an emphasis upon personal discovery, digital technology, the application of theory to real-world hospitality and tourism scenarios, and management practice and innovative thinking.
Flexible Learning – How Does It Work?
Our flexible on-campus study mode gives you the best of both worlds: engaging face-to-face classes with expert tutors combined with independent learning through iLearn, Arden’s online learning platform. Here, you will have all your course materials, plus access to a vast digital library with eBooks, journals, and databases – everything you need is included in your tuition.
You’ll study in 10-week blocks, focusing on two modules simultaneously. Each week includes classroom sessions, independent study, and hands-on projects, allowing you to apply what you learn in real-world scenarios, from industry simulations to career-focused activities.
Beyond learning, you’ll be part of a vibrant student community by collaborating on group projects, connecting with peers, attending events, and building networks that will support your career. Our tutors are there every step of the way, ensuring you feel guided, supported, and ready to succeed.
This flexible approach allows you to balance your studies with part-time or full-time work, personal commitments, and life, all while preparing for a rewarding global career. With us, you’re not just earning a degree – you’re shaping your future.
Our Faculty
Our expert faculty, a dynamic mix of top academics and senior industry leaders, delivers a solid blend of critical thinking and real-world application.
Cleopatra Baciu
Principles of Hospitality & Tourism PracticeI have been a lecturer at the Academy since 2020, teaching Front Office Operations, Room Division Management, and Hospitality Operations Strategies. I am currently the Hospitality Program Leader of this academy, overseeing the development and delivery of the program to ensure its continued academic excellence and relevance to industry standards.
Cristina Dragan
Customer Service ManagementI am an independent, hands-on HR Hospitality Consultant, passionate about human resources and personalized customer service.
This unconventional combination of career interests is the result of 13 years of exposure to luxury hospitality.
Rickey Tribble
Managing People in Hospitality in TourismI am a seasoned human resources and leadership development professional with more than 25 years of experience across the public, private, and international sectors.
During my tenure, I led major organizational improvements that enhanced talent acquisition, streamlined processes, and achieved significant cost efficiencies.
Suzana Lupoian
Academic & Professional Development for Hospitality and Tourism ManagersI’m a dedicated professional with a decade of experience in the hospitality industry, complemented by a rewarding 7-year career in aviation.
With a strong background in ensuring exceptional guest experiences and fostering a culture of excellence, I possess a deep understanding of customer service and operational efficiency.
Ioana Netcu
Finance for Hospitality and TourismI’ve been a Finance lecturer at the American Hotel Academy since 2023, where I will also coordinate two dynamic new programs in Business Management and Digital Marketing. I’m deeply passionate about both the academic and research side of things, and yes, I’ll admit it – I have a real love for all things money and business!
I’ve been a Finance lecturer at the American Hotel Academy since 2023, where I will also coordinate two dynamic new programs in Business Management and Digital Marketing. I’m deeply passionate about both the academic and research side of things, and yes, I’ll admit it — I have a real love for all things money and business!
Alexandru-Constantin Sarafim
Service Sector Marketing and SalesWith solid experience in the hospitality and event management industry, I have had the privilege of working with some of Romania’s top hotels and collaborating with outstanding professionals in the field. I am the Founder of Eventuary – a company specialized in Corporate and Social Events.
Work-Based Learning Integration
Work-Based Learning (WBL) is a core element of the BSc (Hons) International Hospitality & Tourism Management programme, blending theory with hands-on experience to boost employability. Embedded throughout all three years, WBL includes experiential learning, career development, and structured work placements.
F&B Laboratory
The Food & Beverage Laboratory is hosted in the faculty’s own restaurant, equipped with state-of-the-art tools and all necessary raw materials for practical learning. Here, students gain hands-on experience in organizing and managing food and beverage services, mastering serving techniques, table arrangements, and bartending skills.
Activities include working with a wide range of products – from wines and spirits to cocktails and non-alcoholic beverages – while emphasizing proper drink and food pairing. This approach develops essential competencies for a successful career in hospitality.
Gastronomy Laboratory
Sessions in the Gastronomy Laboratory take place in a fully equipped kitchen designed for culinary arts training. Students learn the principles of modern gastronomy, menu creation, and presentation techniques, while exploring the characteristics of various international cuisines.
Under the guidance of internationally renowned chefs, students refine their creativity, precision, and aesthetic sense—key elements in hospitality. This practical experience helps them understand not only the art of cooking but also the role of gastronomy in cultural identity and tourism.
Opera Laboratory
The Opera Laboratory simulates operational processes specific to the hotel industry, allowing students to practice reception, reservation management, and customer relations.
Using Oracle’s Opera software – one of the most widely adopted hotel management platforms – students become familiar with real-world processes such as check-in, check-out, rate administration, room management, and performance analysis. This training builds technical and organizational skills essential for hospitality careers.
HOTS Laboratory (Hospitality Operations Strategies)
The HOTS Laboratory employs an internationally recognized hotel management simulator, offering students a unique opportunity to understand hotel operations. Through this advanced system, they experience the decision-making process of a general manager, coordinating activities across all key departments: reception, accommodation, F&B, marketing, sales, finance, and HR.
Simulations and case studies develop strategic thinking, analytical skills, and the ability to make quick, effective decisions in a competitive environment – preparing students for leadership roles in hospitality.
Field Trips
Field trips involve study visits to accommodation facilities of various classifications and sizes, enabling students to observe and understand operational practices firsthand.
By comparing different types of establishments – from luxury hotels to guesthouses and international chains – students gain insight into organizational and service differences. This experience fosters an applied perspective on the hotel industry and equips them to adapt management strategies to real market conditions.
Guest Speakers
The program includes sessions with guest speakers – industry professionals and specialists who share authentic experiences and best practices.
These interactions expose students to real challenges and current trends, ensuring the curriculum remains aligned with industry developments. Guest speaker sessions provide valuable insights, helping students understand market dynamics and build the skills needed for successful careers in tourism and hospitality.
Arden Enterprise Incubator
As an Arden University student, you’ll have access to the Arden Enterprise Incubator (AEI) online platform to support you in the area of entrepreneurship. Whether students are exploring the idea of setting up their own company or need help and guidance launching or growing an existing business, the AEI provides everything students need to kick start their entrepreneurial journey, as well as to support and empower them along the way.
The AEI has a wealth of resources available including monthly master classes, boot camps, podcasts, blogs, external events, and mentorship. Mentors include Arden University lecturers and industry experts, so our students receive the very best support and expertise.
As an IOEE Centre of Excellence, we foster an entrepreneurial culture among our students. We are dedicated to supporting their continuous growth by promoting enterprising thinking and practical entrepreneurial skills.
Career & Personal Development
Career support is fully embedded in the BSc (Hons) International Hospitality & Tourism Management programme through its WBL framework. Students benefit from a tailored journey that includes career profiling, coaching, professional branding, and structured placements—all aligned with the academic curriculum.
Throughout their studies, students will gain access to on-demand resources, 1:1 coaching, workshops, life skills training, mentorships, company projects, and personalized placements—helping them build clarity, confidence, and a competitive edge in the job market.
Read more about this additional service here.
Industry Placements
All internships take place at four and five star ranked properties. The first internship takes place within a pre-set training location belonging to Atlantica Hotels & Resorts, while the second internship takes place in Europe either with a Host Company which is a school partner or with one which is chosen independently by the student. For the third internship we offer 12-month placements in the USA.
The first internship is part of the academic curriculum, carries credit value, and is mandatory for all students. The second and third internships are optional – but highly recommended – as they are designed to help with the transition from student to professional and offer the opportunity to offset course-related expenses.
Internships & Employment in 2026
The first internship is designed so that all students can get hands-on customer service experience in Food & Beverage or Front Office operations. Students will be exposed to real-life work environments in rotational positions throughout different outlets of the property they are placed with.
This internship is about structure and about learning how to do things the right way. It is hard but rewarding work which will lay a solid professional foundation and pave the way for students’ second internship and future careers.
Through our exclusive partnership with Wavemaker Hospitality, first-year students gain direct access to real-world training at leading hotels across the Mediterranean. With a legacy of over 45 years, Wavemaker operates more than 50 properties and hosts over 500,000 guests each season. Its portfolio includes prestigious brands such as Atlantica Hotels & Resorts, Mare Resorts, Aphrodite Hills Resort, and the newly launched APHI and AMOH Luxury Collection. This collaboration ensures our students learn in dynamic, high-performing environments that foster growth, excellence, and innovation. Here are the main features of this experience:
Clear training objectives building on the academic curriculum
Mentoring, coaching and ongoing feedback and evaluation
Students are pre-trained throughout the academic semester
Students can opt for property and training position
Students have the opportunity to be placed with their friends
Only a few select 5-star properties which cater to international guests
School monitoring and assistance: permanent communication and onsite visits
A good, complete package: high stipend, accommodation and 3 meals per day
The duration of the internship is four – five months and the offered compensation is 865 – 950 €/month in rotational positions in the Food & Beverage or Front Office departments. These are the properties:
Internship 2 builds on the experience gained during Internship 1. The main objective is to deepen the knowledge gained so far by either continuing your career at the same host company or by exploring a new one in a different country with a different specific. Choose your next career move based on the long-term career goals that you have set already at this point in your education.
Internship 2 takes place either:
- within four- and five-star ranked properties selected by the school or secured independently by the student. The positions available are in operational roles in Food & Beverage and Front Office, as well as administrative or back-office roles (Human Resources, Sales, Marketing, Events, Finance, Supply & Logistics), or
- within host companies in related sectors like Events & Entertainment, Retail & Luxury, Aviation, Cruise Lines, Wellness & Spa, or Sports; for students wishing to explore adjacent career paths.
The second internship duration is four-five months between Level 5 and Level 6 (May-September). The school provides tutoring and monitoring as well as the pre-departure orientation.
Compensation from host companies in Europe includes a stipend between EUR 500 – 2,100/month (varies from one country to another), accommodation, and one-three meals per day. See Fees & Earnings section below for more country information and check with the Career Department for specifics about each host company.
The American experience is what YOU make of it. For no other place on earth is the saying ‘you are the master of your own destiny’ truer. Go there with an open mind and with an open heart and you will achieve great things. This country is certainly the best place for this.
This internship is offered in exclusive partnership with Odyssey International Group, the largest internship and trainee J1 visa sponsor organization in the U.S.
Internship 3 builds on the experience gained during Internships 1 and 2. This time, the American Track students will deepen the knowledge gained so far by immersing themselves in hands-on training in the hospitality industry in a unique country like the United States.
Internship 3 takes place at four- and five-star ranked properties, selected by the school and visa sponsor organization. The positions available are in operational roles in Food & Beverage and Front Office. School and visa sponsor also provide support and monitoring before departure, as well as during the whole stay in the U.S.
This internship’s placement process allows for a great deal of flexibility. We keep in mind, as much as possible, each student’s particular context and preferences when looking for a suitable host company. Group placements are also possible, as we know they are important for many of our students. Odyssey International’s philosophy is to “develop sustainable but flexible recruitment and sponsorship systems based on our conviction that one program does not fit all.”
The internship duration is 12 months. Compensation from host companies includes a stipend that usually starts at $2,400/m and goes as high as $4,000/m, with benefits such as accommodation and meals on duty included as per each company’s policy. See the Fees & Earnings section below for more country information and check with the Career Department for specifics about each host company.
Upon successful completion of this internship, students can return for an Advanced Training or Management Trainee Program of an additional 12 months (usually within the same host company). For more information, please contact a Career Department representative.
Optional Employment is an additional service AHA provides to all graduates and it mainly entails customized job searching within our vast global network of employers.
Start dates are available throughout the year, and students can usually choose between regular full-time employment or management trainee programs. Destinations available include Europe, the Middle East, Asia, and even Australia.
For more information on how you can benefit from this service, please contact a Career Department representative.
Internship Stories
Internships are a crucial part of our programme. They are not only an amazing educational and professional experience, but also a chance to have fun, travel to new places and meet new people.Want to learn more about what it’s like to go on an internship with us?
Certification
On successful completion of Level 5
Diploma Hotel Director, awarded by American Hotel Academy
On successful completion of Level 6
BSc (Hons) International Hospitality & Tourism Management awarded by Arden University
&
Diploma Entrepreneurship, awarded by American Hotel Academy
Career Pathways
Graduates of the BSc (Hons) International Hospitality & Tourism Management programme are equipped to pursue a diverse range of careers across the hospitality, tourism, and events sectors. Through a blend of academic study, a mandatory Professional Practice placement, and ongoing career development support, students gain hands-on experience, industry insight, and the confidence to thrive in professional environments. Typical career pathways include:
Hotel & Resort Operations and Management
Opportunities in front office, rooms division, guest services, food & beverage operations, housekeeping, and general hotel administration. Career progression may lead to roles such as Assistant Manager, Operations Manager, or General Manager.
Corporate Functions in Hospitality
Roles within hotel chains and hospitality groups in departments such as sales, marketing, revenue management, human resources, learning & development, and quality assurance.
Events & Conference Management
Careers in planning and executing events, including MICE (Meetings, Incentives, Conferences, Exhibitions), venue coordination, and logistics management.
Tourism Development & Destination Management
Positions with Destination Management Organisations (DMOs), tourism boards, tour operators, and travel agencies focused on product development, destination marketing, and customer experience design.
Cruise Lines & Leisure Services
Roles in guest relations, food & beverage operations, entertainment coordination, and shore excursion planning within cruise companies and leisure resorts.
Hospitality Technology & Digital Innovation
Careers involving property management systems (PMS), distribution channel management, online travel agency (OTA) partnerships, and digital marketing for hospitality brands.
Entrepreneurship & Innovation
Launching new ventures such as boutique hotels, cafés, tour operations, or event planning companies, or participating in startup incubators to develop innovative service solutions.
Further Studies & Professional Certifications
Graduates may opt to pursue advanced degrees (MBA, MSc) or industry-recognized certifications such as CHIA (Certification in Hotel Industry Analytics), PMP (Project Management Professional), or CIM (Chartered Institute of Marketing) to enhance their expertise and accelerate career growth.
This broad spectrum of career opportunities empowers graduates to align their professional journey with their personal interests—whether in operational leadership, strategic corporate roles, or entrepreneurial ventures shaping the future of global hospitality.
Fees & Earnings
Education is valuable, and value can’t come without a cost. But this doesn’t mean it should not be accessible. As we can’t waive the cost, we find meaningful employment for our students, so they won’t just cover tuition, but also gain income.
If you're passionate, you can make it happen!
Scholarships & Financial Aid
Merit Scholarships & Referral Program
Academic Merit Scholarship
€500 / Year
Excel academically and receive a €500 yearly tuition reduction as recognition for your hard work and dedication!
Referral Program
€600
A discount of 200€ per referral will be granted to each AHA student who refers our academy to friends, family, or colleagues.
1. The discount is only received by the student who refers, not the one who is referred.
2. The discount is earned when the candidate who was referred enters their 2nd academic year.
3. The referred candidate must NOT be in our database already.
4. You can be rewarded for up to 3 referrals per year.
Creative Mind Scholarship
€1,000
Show us your creativity and digital skills and earn €1,000 off your yearly tuition while gaining hands-on marketing experience.
ITN Scholarships 2026
International Trainee Network covers two full scholarships for AHA students choosing to apply for an internship in the U.S. this year. Each scholarship is worth $4,000 (complete program fee).
Two students who secure interviews with Montage International, a renowned luxury hospitality company in the U.S., have the chance to win a $4,000 scholarship and thus entirely covering their J1 program fees.
Please see a Career Department Representative for more information on how you can benefit from this great opportunity.
Student Loans
Did you ever think that international education is out of reach? Did the costs and expenses scare you? Probably they did, but it’s no longer the case. What if we told you that you can receive top-quality education, at an international level, as affordable as any other in Romania?
There are options for you to invest in your education and focus only on what matters: your study experience.
FINS Student Loans
FINS is part of EDUCATIVA, the largest organization in Romania delivering educational services and products.
○ You can get up to 25.000 EUR
○ Covering of all your educational expenses (tuition fees, accommodation, transportation, medical insurance, etc.)
○ Fair evaluation based on your academy application file
○ Flexibility – you can adjust the loan depending on a need-basis and it will be offered in monthly installments
○ Grace period for the whole duration of your studies and up to 1 year after graduation
○ Up to 10 years repayment period
○ Interest rates comparable with bank loans but with very flexible conditions: interest between 9% and 11%
○ No job, income or co-signer is required to acess this loan
○ In difficult situations, they can temporarily suspend the payment of your loan installments. They will also do their best to help you in other ways so that you can recover as soon as possible.
If you want to learn more about FINS, you can do so by contacting us directly using the info below or directly on their website. (click here).
BRD Student Loans
Use BRD’s calculator to find your best loan option, duration and payment:
○ You can get as much as 130.000 lei (or its equivalents in EUR or USD) without any guarantees.
○ Grace period up to 6 months (without any mortgages) in which you only pay interest, taxes and the initial installment.
○ Benefit from a maximum time of 10 years.
○ Any type and amount of income is accepted – salary, pension, royalties, rent income and income from independent activities.
○ You can get a larger sum if you can bring the salary of 3 other co-debtors.
○ You are safe throughout the whole period of the loan via a life insurance that protects you and your loved ones in case of unemployment, temporary incapacity of work, complete and permanent paralysis of any nature and death of any nature.
○ The contracts are in effect upon signing and for the entire duration of the loan, while the payment is done monthly.
DISCLAIMER
The loan offer mentioned above is not created or in any way associated with American Hotel Academy. It belongs to its respective banking institution. For additional information, please contact the institution mentioned above.
Employer Billing Plan
This plan is for you if:
- You are currently under employment with a company which wants to invest in your professional development.
- Your employer agrees to cover your course fees.
Benefits for both:
- Students will have access to affordable higher education.
- Employers can enhance company productivity by investing in employee professional development.
- Employers are eligible to deduct expenses related to employee training.
How does it work?
When completing your application form, please select the “Employer Billing Plan” option. If your application is accepted, the Admissions Office will contact you to finalize the necessary documentation.
Entry Requirements
Academic
High School Diploma (baccalaureate or equivalent): The admission process can start before graduating from high school, but candidates must have graduated before the commencement of classes with AHA.
English Level
We accept any of the following English language skills certificates and minimum scores: TOEFL 60-78; IELTS 6.0; Cambridge Assessment English Test (CAE, CPE, FCE) 169; Duolingo 105; and Pearson 50. Duolingo can also be completed with us as part of the admission process.
Minimum Age
Students need to be at least 18 years old. The admission process can start before the age of 18, but the candidate must have turned 18 before the commencement of classes.
Alina Borș
Admissions CounsellorNeed assistance?
If you have questions regarding the application procedure, our educational offerings, or any other concerns, don’t hesitate to ask for support.
Our team is ready to help you from Monday to Friday, between 8:30 am and 5:30 pm.
