Study Mode
Online
Next Start Date
October 2026
Duration
8 Months
Delivering UK-accredited postgraduate hospitality programmes since 2013.
Overview
This programme is a dynamic and industry-relevant academic journey, that equips students with the cutting-edge skills and knowledge demanded by the rapidly evolving events industry. Rooted in both theory and practical application, our curriculum covers event planning, execution, and evaluation, alongside modules focusing on sponsorship, risk and crisis management.
The postgraduate events course at AHA places a strong emphasis on industry relevance. For those currently or aspiring to be part of the events sector, creating connections within the industry through this course is a valuable opportunity. Cultivating your network in the events industry can pave the way for personal growth and career progression. These relationships with peers and industry professionals can develop your confidence, provide valuable advice and assistance, expose you to diverse viewpoints, and assist in uncovering new job opportunities within the events sector.
Shaun Litler | About our Events Management Course | Inside AHA
Our Advantages
British Postgraduate Diploma
100% Distance Learning
(asynchronous and synchronous)
Customized Industry Placements
Mentoring and Professional
Networking Scheme
Taught in English
International lecturers
Programme Structure
This Level 7 Executive Diploma is a 120 credit, 360 Guided Learning Hour (1200 TQT) programme comprised of 8 professionally oriented modules. More than 140 hours are dedicated to activities facilitating students’ engagement with the events industry.
Level 7 Postgraduate Diploma
| Course Title | UK Credit | Delivery Month | Assessment Method |
|---|---|---|---|
| Strategic Events, Venues & Facilities Management | 15 | October | Closed book written examination |
| Innovation & Entrepreneurship in Events | 15 | November | Written business plan (60%) Oral presentation (40%) |
| International HRM in Events | 15 | December | Closed book written examination |
| Live, Experiential and Conference Event Management | 15 | January | Group project (70%) Individual reflective report (30%) |
| Sustainability & Responsible Event Management | 15 | February | Case study analysis and reflective essay |
| Managerial Finance | 15 | March | Case study report |
| Marketing & Customer Experience Management | 15 | April | Marketing audit |
| Research Methods in Hospitality, Tourism or Events Management | 15 | May | Research proposal |
The credits for all of these units amount to a total of 120 credits.
*This is a sample program delivery schedule.
Course Delivery & Evaluation
Description of Each Unit
This unit aims to develop students’ understanding of the strategic role that venues and facilities play in the planning and delivery of international events. It focuses on enabling students to analyse policy, operational, and logistical considerations across different sectors, while evaluating legal and ethical frameworks that influence venue operations. The unit prepares students to make informed, strategic decisions about resource allocation, risk, and facility management in complex global event environments.
This unit aims to build students’ entrepreneurial and innovative capabilities within the events sector. It develops the ability to generate, analyse, and refine creative event business concepts using contemporary innovation and entrepreneurship models. Students will learn to assess feasibility, integrate digital and AI tools where appropriate, and produce a coherent business plan and pitch. The unit prepares learners to identify opportunities and design viable ventures in a competitive global events market.
This unit aims to provide students with a critical understanding of human resource management within international event organisations. It explores leadership, motivation, and cross-cultural management, enabling students to assess how HR policies and practices impact workforce performance and organisational outcomes. The unit develops students’ ability to propose effective, ethical, and culturally responsive HR strategies suited to diverse global event settings.
This unit aims to develop students’ ability to plan, design, and deliver live, experiential, and conference events in international contexts. It integrates operational, strategic, and stakeholder-focused aspects of event management, including programme design, logistics, budgeting, risk management, and evaluation. The unit also develops teamwork, reflective practice, and professional communication skills, enabling students to critically assess both personal and team contributions and the overall effectiveness of events.
This unit aims to enhance students’ understanding of sustainability principles and responsible management within the global events industry. It develops the ability to analyse environmental, social, and ethical impacts of event operations and apply frameworks for improving sustainability performance. Students learn to evaluate current practices, recommend improvements, and reflect on the responsibilities of event professionals in promoting sustainable and ethical event delivery.
The aim of this unit is to explore key accounting and finance practice and the associated decision-making tools within organisations. It covers the nature of accounting and finance tools within international hospitality, tourism and events business environments and considers appropriate management techniques to help identify strategic options through a wide range of business scenarios. Students will gain significant knowledge of the type of financial information that is routinely produced by organisations for internal and external use and will develop their ability to critically evaluate and interpret financial information.
The aim of this unit is to explore the related theories of consumer behaviour within the international hospitality, tourism and event industries, including the management of service quality and customer satisfaction. This unit examines the relationship between marketing and customer experience management across the entire customer journey, from initial research and promotional engagement through to post-event or post-purchase behaviours, and emphasises the importance of value creation. Students will therefore develop the ability to keep abreast of the changing demands of customers and the ways in which they prefer to be engaged, communicated with, and marketed to.
This unit introduces students to the major theoretical perspectives, research strategies, and associated methodologies of management research within the context of hospitality or tourism or international events organisations. Students will develop their ability to identify which theoretical perspectives are appropriate or necessary to investigate to events, hospitality, or the tourism industry problems or issues. They will also learn how to plan, organise, present, and write up a research proposal for a dissertation, internship, or industry-related project, and understand how to and present a dissertation or report.
Our Faculty
Our expert faculty, a dynamic mix of top academics and senior industry leaders, delivers a solid blend of critical thinking and real-world application.
Shaun Litler
The Events Industry | Risk, Crisis and Strategic Change Management in EventsShaun has taught in Higher Education for over 20 years and regularly delivers event management sessions internationally.
Andrei Stupu
Personal Development for Leadership and Strategic Management in EventsMy life mission is education. I am an entrepreneur, business consultant, trainer, coach, and researcher – PhD Student in Educational Sciences (UBB) with cotutelle in Philosophy (UB).
Pamela Reckert
Strategic Human Resource Management in Events OrganisationsPamela is an international hospitality business management lecturer at Manchester Metropolitan University. She teaches across the programme with foundation, undergraduate and postgraduate students.
Paul Walters
Strategic Planning of EventsPaul Walters is currently the Co-Founder of several companies in sport and events. Alongside that he is also the Programme leader for Business management with Sport at the University of Salford.
Jonathan Sibley
International Events Business EnvironmentJonathan is an experienced Senior Lecturer with a demonstrated history of working in the global higher education industry. His speciality subject areas include Event Operations and Production, Digital Event Technology and Sport Event Management.
Janine Priest
Finance for Strategic Events ManagersJanine is a Senior Lecturer in Events Management, with over 15 years’ teaching experience in Higher Education. She specialises in curriculum innovation, assessment design, and embedding inclusivity into academic practice.
Rob Bagust
Strategic Marketing for EventsRob has 30 years of experience in many diverse roles in the meetings and events industry. With a historical focus on the pharmaceutical, finance, automotive and technology sectors, in both corporate and agency roles, Rob has transitioned to teaching over the last few years.
Connectivity & Employability
The Mentoring Scheme
Event LYNK
Customized Industry Placements
For students with relevant experience
Employment in Senior / Supervisory / Professional Roles
Management Trainee Programs
12m Advanced Training in U.S.
For students with less relevant experience
5m Internship in Events
Project Based Roles
12m Internship in U.S.
Certification
Fees
Scholarships & Financial Aid
Early Bird & Referral Program
Early Bird
€200
Applies to students who choose to prepay the course in full, until July 31st.
Referral Program
€200
A discount of 200€ to the tuition fee will be granted to the American Hotel Academy student who refers our academy to their friends/ family/ colleagues.
1. The discount is only received by the student who refers, not the one who is referred.
2. The discount is earned when the candidate who was referred successfully finishes the postgraduate diploma component of this course.
3. The referred candidate must NOT be in our database already.
4. You can be rewarded for up to 3 referrals per year.
AHA Scholarships
For full details, please refer to the Postgraduate Scholarship Policy found here.
AHA Alumni Scholarship
€200
Available to all AHA graduates who receive an offer to study the Level 7 Executive Diploma in International Events Management programme.
Excellence in Events Leadership Scholarship
€200
Awarded to applicants demonstrating exceptional leadership or contribution in events planning, production, operations, or industry volunteering.
Rising Talent in Events Scholarship
€200
Designed for early career professionals showing high potential, ambition, and commitment to a career in Events Management.
Innovation & Digital Events Scholarship
€200
For candidates who demonstrate creativity or innovation in event design, digital/hybrid solutions, audience engagement, sustainability, or operational efficiency.
Industry Professional Scholarship
€200
Awarded to professionals with 3+ years of experience: event planners, project managers, stage managers, live production staff, venue staff, entertainment coordinators, or MICE professionals.
Events Entrepreneurship & Start‑Up Scholarship
€200
Designed for candidates launching or growing an events related business such as event agencies, creative studios, festival start ups, wedding & social event businesses.
Scholarship Combination Policy
ITN Scholarships 2026
Employer Billing Plan
This plan is for you if:
- You are currently under employment with a company which wants to invest in your professional development.
- Your employer agrees to cover your course fees.
Benefits for both:
- Students will have access to affordable higher education.
- Employers can enhance company productivity by investing in employee professional development.
- Employers are eligible to deduct expenses related to employee training.
How does it work?
When completing your application form, please select the “Employer Billing Plan” option. If your application is accepted, the Admissions Office will contact you to finalize the necessary documentation.
Student Loans
Did you ever think that international education is out of reach? Did the costs and expenses scare you? Probably they did, but it’s no longer the case. What if we told you that you can receive top-quality education, at an international level, as affordable as any other in Romania?
There are options for you to invest in your education and focus only on what matters: your study experience.
FINS Student Loans
FINS is part of EDUCATIVA, the largest organization in Romania delivering educational services and products.
○ You can get up to 25.000 EUR
○ Covering of all your educational expenses (tuition fees, accommodation, transportation, medical insurance, etc.)
○ Fair evaluation based on your academy application file
○ Flexibility – you can adjust the loan depending on a need-basis and it will be offered in monthly installments
○ Grace period for the whole duration of your studies and up to 1 year after graduation
○ Up to 10 years repayment period
○ Interest rates comparable with bank loans but with very flexible conditions: interest between 9% and 11%
○ No job, income or co-signer is required to acess this loan
○ In difficult situations, they can temporarily suspend the payment of your loan installments. They will also do their best to help you in other ways so that you can recover as soon as possible.
If you want to learn more about FINS, you can do so by contacting us directly using the info below or directly on their website. (click here).
BRD Study Loans
Use BRD’s calculator to find your best loan option, duration and payment:
○ You can get as much as 130.000 lei (or its equivalents in EUR or USD) without any guarantees.
○ Grace period up to 6 months (without any mortgages) in which you only pay interest, taxes and the initial installment.
○ Benefit from a maximum time of 10 years.
○ Any type and amount of income is accepted – salary, pension, royalties, rent income and income from independent activities.
○ You can get a larger sum if you can bring the salary of 3 other co-debtors.
○ You are safe throughout the whole period of the loan via a life insurance that protects you and your loved ones in case of unemployment, temporary incapacity of work, complete and permanent paralysis of any nature and death of any nature.
○ The contracts are in effect upon signing and for the entire duration of the loan, while the payment is done monthly.
DISCLAIMER
The loan offer mentioned above is not created or in any way associated with American Hotel Academy. It belongs to its respective banking institution. For additional information, please contact the institution mentioned above.
Entry Requirements
Academic Background
Candidates must meet one of the following criteria:
- CTH Level 6 Professional Diploma, or
- A Bachelor’s degree in hospitality, tourism, or a business management–related subject from a recognized university, or
A Bachelor’s degree in any other field, plus a minimum of three (3) years of relevant work experience within the hospitality or events sector (management-level experience is not mandatory for this route).
Applicants who do not hold a Bachelor’s degree may be considered subject to meeting all of the following requirements:
- A minimum age of 25
- An IELTS score of 6.0 or equivalent
- A minimum of six (6) years’ experience in the hospitality or events sector, at least four (4) years of which must be at management level
Submission of a cover letter outlining the applicant’s motivation and suitability for enrolment at Level 7
English Requirements
All students without English as a first language must hold at least TOEFL 60-78, IELTS 6.0, Cambridge Assessment English Test (CAE, CPE, FCE) 169, Duolingo 105, Pearson 50 or other evidence of competence in English at this level such as a university letter stating the bachelor programme was studied in English.
Interview
All candidates undergo an interview assessing suitability for the programme1.
1 AHA graduates holding either a Level 6 CTH qualification or a bachelor’s degree in Hospitality or Business are exempt from the interview and the English requirements.
Alina Borș
Admissions CounsellorNeed assistance?
If you have questions regarding the application procedure, our educational offerings, or any other concerns, don’t hesitate to ask for support.
Our team is ready to help you from Monday to Friday, between 8:30 am and 5:30 pm.
How to Apply
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