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    MBA Events Management

    Study Mode

    Online

    Next Intake

    September 2025

    Duration

    16 Months

    Overview

    This programme is a dynamic and industry-relevant academic journey, that equips students with the cutting-edge skills and knowledge demanded by the rapidly evolving events industry. Rooted in both theory and practical application, our curriculum covers event planning, execution, and evaluation, alongside modules focusing on sponsorship, risk and crisis management.

    The postgraduate events course at AHA places a strong emphasis on industry relevance. For those currently or aspiring to be part of the events sector, creating connections within the industry through this course is a valuable opportunity. Cultivating your network in the events industry can pave the way for personal growth and career progression. These relationships with peers and industry professionals can develop your confidence, provide valuable advice and assistance, expose you to diverse viewpoints, and assist in uncovering new job opportunities within the events sector.

    Our Advantages

    2 stackable professional & academic certifications

    100% Distance Learning

    (asynchronous and synchronous)

    Customized Industry Placements

    Mentoring Scheme
    and
    Industry Professional Networking

    Taught in English

    International lecturers

    Programme Structure

    The Programme is comprised of a core 8-month Postgraduate Executive Diploma delivered in an online format and an online Top Up Entrepreneurial Action (Major Project).

    Each taught unit is delivered over 4 consecutive weeks, having 2 teaching sessions of 4-5 hours each, over each Saturday and Sunday. Except for Strategic Management which will run for 8 months, having several components.

    The Strategic Management unit will include a mentoring scheme and a programme exit interview with a panel of faculty and industry professionals.

    Level 7 Postgraduate Diploma
    MBA Top Up

    How you will learn

    The Level 7 is a 120 credit, 480 Guided Learning Hours (1200 TQT) programme comprised of 8 professionally oriented modules. More than 140 hours are dedicated to activities facilitating students’ engagement with the events industry.
    The top-up pathway is a 60-credit research unit.
    Course Delivery & Evaluation
    Description of Each Unit
    How will the Major Project Take Place

    Our Faculty

    Our expert faculty, a dynamic mix of top academics and senior industry leaders, delivers a solid blend of critical thinking and real-world application.

    aharomania-Shaun-Litler

    Shaun Litler

    The Events Industry | Risk, Crisis and Strategic Change Management in Events

    Shaun has taught in Higher Education for over 20 years and regularly delivers event management sessions internationally.

    See more...
    aharomania-Andrei-Stupu

    Andrei Stupu

    Personal Development for Leadership and Strategic Management in Events

    My life mission is education. I am an entrepreneur, business consultant, trainer, coach, and researcher – PhD Student in Educational Sciences (UBB) with cotutelle in Philosophy (UB).

    See more...
    aharomania-Pamela-Reckert

    Pamela Reckert

    Strategic Human Resource Management in Events Organisations

    Pamela is an international hospitality business management lecturer at Manchester Metropolitan University. She teaches across the programme with foundation, undergraduate and postgraduate students.

    See more...
    aharomania-Paul-Walters

    Paul Walters

    Strategic Planning of Events

    Paul Walters is currently the Co-Founder of several companies in sport and events. Alongside that he is also the Programme leader for Business management with Sport at the University of Salford.

    See more...
    aharomania-Jonathan-Sibley

    Jonathan Sibley

    International Events Business Environment

    Jonathan is an experienced Senior Lecturer with a demonstrated history of working in the global higher education industry. His speciality subject areas include Event Operations and Production, Digital Event Technology and Sport Event Management.

    See more...
    aharomania-Janine-Priest

    Janine Priest

    Finance for Strategic Events Managers

    Janine is a Senior Lecturer in Events Management, with over 15 years’ teaching experience in Higher Education. She specialises in curriculum innovation, assessment design, and embedding inclusivity into academic practice.

    See more...
    aharomania-Rob-Bagust

    Rob Bagust

    Strategic Marketing for Events

    Rob has 30 years of experience in many diverse roles in the meetings and events industry. With a historical focus on the pharmaceutical, finance, automotive and technology sectors, in both corporate and agency roles, Rob has transitioned to teaching over the last few years.

    See more...

    Connectivity & Employability

    The Mentoring Scheme

    Master Students will get a chance to enhance their employability skills and start to build their professional networks, as mentors pass on their knowledge, expertise, and experience to support students’ career paths. The scheme matches each student with a suitable mentor, giving them the opportunity to meet at a minimum of 4 times in a span of 5 months (Jan-May). More information about the scheme will be available soon.

    Event LYNK

    Event LYNK aims to enhance our students' future career prospects by providing a variety of initiatives and networking opportunities within the event industry. These include guest lectures, conferences, masterclasses, an industry mentorship program, and an event industry simulation game. The networking opportunities will allow aspiring event professionals to engage with fellow students from different international event programs, as well as connect with industry specialists.

    Customized Industry Placements

    Work experience is optional, and open throughout the duration of the programme. Students who do require the customized placement service must be aware that placement opportunities will differ based on each candidate’s educational background and professional experience:

    For students with relevant experience

    Employment in Senior / Supervisory / Professional Roles

    Management Trainee Programs

    12m Advanced Training in U.S.

    For students with less relevant experience

    5m Internship in Events

    Project Based Roles

    12m Internship in U.S.

    Locations: EU, U.S., Asia.
    Sectors: Hotels & Resorts, Event Management Companies, Entertainment.
    For more information about this service and for a personal evaluation of your career stage, please contact a Career Department representative.

    Student Experiences

    We are proud to share the experiences of our students. Their journeys reflect the dedication, hard work, and passion that define our community. Discover below how this course has impacted their careers.

    From the very beginning, I was impressed by the quality of the professors, who are not only experts in their fields but also very dedicated to guiding us and offering support. The classes are not only theoretical but also practical, allowing us to apply the knowledge we have gained in real-life scenarios. I highly recommend this master's program to anyone who wants to develop their skills and broaden their horizons, enjoying the advantage of studying online while working at the same time. I am convinced that, thanks to the knowledge and experience I have gained, I will be well-prepared for the career I desire.

    Diana Kadar

    MBA Events Management Student

    As a marketing professional with over 20 years of experience, I have always believed in the importance of lifelong learning. The Events Management MBA program has not only reinforced this belief but has also provided me with invaluable insights and resources that are directly applicable to my career. It equipped me with advanced skills, expanded my network, and provided practical tools that I will carry forward. I highly recommend this program to any professional looking to elevate their expertise in event management, while embracing the continuous education principles.

    Oana Petrescu

    Enclosures Marketing Operations Leader

    From the very beginning, I was impressed by the quality of the professors, who are not only experts in their fields but also very dedicated to guiding us and offering support. The classes are not only theoretical but also practical, allowing us to apply the knowledge we have gained in real-life scenarios. I highly recommend this master's program to anyone who wants to develop their skills and broaden their horizons, enjoying the advantage of studying online while working at the same time. I am convinced that, thanks to the knowledge and experience I have gained, I will be well-prepared for the career I desire.

    Diana Kadar

    MBA Events Management Student

    As a marketing professional with over 20 years of experience, I have always believed in the importance of lifelong learning. The Events Management MBA program has not only reinforced this belief but has also provided me with invaluable insights and resources that are directly applicable to my career. It equipped me with advanced skills, expanded my network, and provided practical tools that I will carry forward. I highly recommend this program to any professional looking to elevate their expertise in event management, while embracing the continuous education principles.

    Oana Petrescu

    Enclosures Marketing Operations Leader

    From the very beginning, I was impressed by the quality of the professors, who are not only experts in their fields but also very dedicated to guiding us and offering support. The classes are not only theoretical but also practical, allowing us to apply the knowledge we have gained in real-life scenarios. I highly recommend this master's program to anyone who wants to develop their skills and broaden their horizons, enjoying the advantage of studying online while working at the same time. I am convinced that, thanks to the knowledge and experience I have gained, I will be well-prepared for the career I desire.

    Diana Kadar

    MBA Events Management Student

    As a marketing professional with over 20 years of experience, I have always believed in the importance of lifelong learning. The Events Management MBA program has not only reinforced this belief but has also provided me with invaluable insights and resources that are directly applicable to my career. It equipped me with advanced skills, expanded my network, and provided practical tools that I will carry forward. I highly recommend this program to any professional looking to elevate their expertise in event management, while embracing the continuous education principles.

    Oana Petrescu

    Enclosures Marketing Operations Leader

    Certification

    The stackable certification system allows students to be certified as they progress through the curriculum. Therefore, if they don’t complete the entire program, they still receive professional certifications that can be of use for immediate employment or for completing their studies later on.

    On Successful Completion of Level 7

    Level 7 Extended Diploma in Events Management

    awarded by ATHE

    On Successful Completion of Top-Up Level

    Master of Business Administration

    awarded by Anglia Ruskin University

    Fees & Scholarships

    Tuition has been designed with affordability and flexibility in mind. Monthly instalments which spread throughout 16 months considerably reduce the financial burden so students can work and cover their tuition as they progress through the programme and therefore graduate without debt.

    Early Bird & Referral Program

    AHA grants scholarships to students who secure their seats early in the season, as well as to ones who recommend other suitable candidates for admission. Please see below the terms and conditions for 2025:

    Early Bird


    €400

    Applies to students who choose to prepay in whole the Postgraduate Diploma part of the program, until July 31st.

    Referral Program


    €200

    A discount of 200€ to the tuition fee will be granted to the American Hotel Academy student who refers our academy to their friends/ family/ colleagues.

    1. The discount is only received by the student who refers, not the one who is referred.

    2. The discount is earned when the candidate who was referred successfully finishes the postgraduate diploma component of this course.

    3. The referred candidate must NOT be in our database already.

    4. You can be rewarded for up to 3 referrals per year.

    Loyalty Program

    If you are a member of AHA or FIHR community, you may be eligible for a fee reduction as per the conditions below:

    AHA Graduates


    €200 off!

    Applies to all AHA graduates.

    FIHR Members


    €200

    Discount granted to candidates currently under employment with a FIHR member. Other terms and conditions may apply.

    All reductions above can be cumulated up to a maximum of €600 per programme.

    Employer Billing Plan

    This plan is for you if:

    • You are currently under employment with a company which wants to invest in your professional development.
    • Your employer agrees to cover your course fees.

    Benefits for both:

    • Students will have access to affordable higher education.
    • Employers can enhance company productivity by investing in employee professional development.
    • Employers are eligible to deduct expenses related to employee training.

    How does it work?

    When completing your application form, please select the “Employer Billing Plan” option. If your application is accepted, the Admissions Office will contact you to finalize the necessary documentation.

    Student Loans

    Did you ever think that international education is out of reach? Did the costs and expenses scare you? Probably they did, but it’s no longer the case. What if we told you that you can receive top-quality education, at an international level, as affordable as any other in Romania?

    There are options for you to invest in your education and focus only on what matters: your study experience.

    FINS Student Loans

    BRD Study Loans

    Entry Requirements

    We are seeking enthusiastic candidates, who would like to attend an international business management programme with focus on events, who are proficient in English and who have a real potential for a successful future career in this industry.
    We appreciate candidates who are creative and skill oriented, as well as those who love being organized or leaders, who are pragmatic, entrepreneur-minded and energetic.
    Academic Background

    Candidates must hold:

    1. A bachelor’s degree in hospitality, tourism or a business management-related subject from a recognised university, or
    2. Other recognised relevant qualification at Level 6, or
    3. Any bachelor’s degree plus a minimum of 5 years of evidenced relevant professional experience.
    English Requirements

    All students without English as a first language must hold at least IELTS 6.5 / TOEFL 79-93 / CAE 176 / DET 120 / Pearson 58 or other evidence of competence in English at this level such as a university letter stating the bachelor programme was studied in English.

    Interview

    All candidates undergo an interview assessing suitability for the programme1.

    1 AHA graduates holding either a Level 6 CTH qualification or a bachelor’s degree in Hospitality or Business are exempt from the interview and the English requirements.

    aharomania-Alina-Bors

    Alina Borș

    Admissions Counsellor

    Need assistance?

    If you have questions regarding the application procedure, our educational offerings, or any other concerns, don’t hesitate to ask for support.

    Our team is ready to help you from Monday to Friday, between 8:30 am and 5:30 pm.

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    How to Apply

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    Shaun Litler | Academic Associate

    Shaun has taught in Higher Education for over 20 years and regularly delivers event management sessions internationally. He is an experienced and engaging lecturer who delivers event industry focused sessions across a range of international higher education institutions. His subject areas include Event Planning and Management, Event Safety, Crowd Science, Sustainable Events. Additionally, he has worked with the events industry on a range of industry projects and his research interest includes work based integrated learning.

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    Andrei Stupu | Academic Associate

    My life mission is education. I am an entrepreneur, business consultant, trainer, coach, and researcher – PhD Student in Educational Sciences (UBB) with cotutelle in Philosophy (UB). I founded Andrew Beehive Consulting in order to help organizations become more inclusive of generational collaboration and develop moral education. I create valuable educational designs, innovative learning experiences, and inspirational content, based on intergenerational studies and ethical intelligence.

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    Pamela Reckert | Academic Associate

    Pamela is an international hospitality business management lecturer at Manchester Metropolitan University. She teaches across the programme with foundation, undergraduate and postgraduate students. She specialised in Sales and Marketing, Customer Service, Operations, Revenue Management, People Management and Development, Technology and Innovation, Corporate Hospitality Events and Cross-Cultural Management. She is also a personal tutor for the business and law foundation students and a dissertation supervisor for the Operations PG students.

    Her background is 25 years in the Hotel and Travel industry, having worked across different departments in different brands. Internationally in the Seychelles and Abu Dhabi and in the UK in London and Glasgow. She worked for Hilton, Marriott, Shangri-la and smaller independent groups. She spent her last two years in the industry working for Corporate travel management as a client services manager.

    She has a passion for Hospitality and developing the future team members of the industry.

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    Paul Walters | Academic Associate


    Paul Walters is currently the Co-Founder of several companies in sport and events. Alongside that he is also the Programme leader for Business management with Sport at the University of Salford. Paul has an employment history that spans over 25 years within the area of music management, exhibition design/build, management of major outdoor music festivals, project management, touring theatre management, film production, sponsorship/marketing and major sporting events at an international and national level.

    Paul’s area of proficiency over the past ten years has enabled him to be instrumental in developing Event Management courses at degree and master’s level. Over that period, he secured the position of programme leader at 4 UK universities and teaching the same subject over an accumulative period of 12 years at 5 European universities. They include ANGELL Business School in Germany, Ecole de Management de Normandie institute in Paris, France, IMI University Centre Switzerland, Breda University of Applied Sciences, and University of Northern Denmark. Paul also recently taught at the Guangdong Industry Technical College in China to undergraduate event management students. He is a published author within the field of event management with several publishers. Paul is an active event professional who enjoys consulting and researching on events.

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    Jonathan Sibley | Academic Associate

    Jonathan is an experienced Senior Lecturer with a demonstrated history of working in the global higher education industry. His speciality subject areas include Event Operations and Production, Digital Event Technology and Sport Event Management.

    Interested in Corporate Social Responsibility (CSR) in sport/football and events Jonathan has publications, which relate to diverse subjects, ranging from Futsal to CSR in the meetings industry. He is also involved in collaborative research projects relating to the Street Child Cricket World Cup and the Commodification of Football Sport Community Trusts.

    As an event professional Jonathan has over 10 years’ experience of planning and delivering sport/community events for a professional football club as well as corporate events, festivals and exhibitions on behalf of clients such as the National Trust.

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    Janine Priest | Academic Associate

    Janine is a Senior Lecturer in Events Management, with over 15 years’ teaching experience in Higher Education. She specialises in curriculum innovation, assessment design, and embedding inclusivity into academic practice. Janine has managed initiatives such as live event projects that enhance student employability and foster strong community engagement, and has shared her experience to guide colleagues in adopting inclusive and authentic assessment strategies. Passionate about inclusivity, Janine’s current research interest is ‘Sense of belonging’ in relation to enhancing student experience. Her work exemplifies a commitment to quality standards in education, bridging theory and current industry practice to inspire students and colleagues alike.

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    Rob Bagust | Academic Associate

    Rob has 30 years of experience in many diverse roles in the meetings and events industry. With a historical focus on the pharmaceutical, finance, automotive and technology sectors, in both corporate and agency roles, Rob has transitioned to teaching over the last few years.

    Before starting his career as a university lecturer, Rob held Leadership positions with Bristol-Myers Squibb, AstraZeneca, Goldman Sachs and Emirates, overseeing both global event strategy and operations.

    Rob also started his own consulting business in 2023 and balances teaching with work to advise clients on their strategic approach to events along with supporting start-up companies in the meetings and events space, alongside more broad consulting work.

    Rob believes that events are the most impactful choice when it comes to sharing messages, motivating staff or partners and for engaging clients. This belief guides his teaching and future research ambitions and teaching focus currently is on marketing, sponsorship, leadership, operations, and business events.

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