Study Modes
Online + Learning LoungeStart Dates
Mar, May, Sep, Dec 2025Duration
12 months (60 ECTS)24 months (120 ECTS)
Overview
Strategy and creativity – marketing offers you a broad spectrum of career opportunities.
Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.
Why study online with IU and AHA?
Flexibility
Schedule when you want to learn and study 100% online and enjoy our Learning Lounge for group study, scheduled exams and tutoring.
Globally Recognized
IU University of Applied Sciences is state accredited in Germany and all its study programmes are compatible with the EU’s Bologna Process standards for international university degree recognition. That means that the degree you’ll earn is recognised around the world.
Full Student Support
You will be provided with digital study material, tutorial videos, live teaching sessions, AI learning assistant, 24/7 access to online library, student advice and support. Tutors and study coaches are also available to help at any time.
Mix Theory with Practice
While the courses provide you with essential theoretical knowledge, they focus, above all, on practice-oriented studies designed to best prepare you for your future career. Thanks to our great variety of electives, you can specialise in the specific areas that match your personal goals.
Affordable
These courses are available at a fraction of the cost of a regular on campus study programme. Moreover, you can pay in monthly instalments and benefit of private scholarships.
Course Structure
The IU master’s in marketing management online provides you with the foundation for a successful career in both large and small companies across the world.
This programme includes an AI prompt engineering course, so you can learn how to use tools like ChatGPT best in your everyday life, work, and studies.
60 ECTS credits
Semester 1
| Module | ECTS credits | ||
|---|---|---|---|
| International Marketing | 5 | ||
| Advanced Research Methods | 5 | ||
| International Consumer Behavior | 5 | ||
| Applied Marketing Research | 5 | ||
| Online and Social Media Marketing | 5 | ||
| Seminar: Current Issues in Marketing | 5 |
Semester 2
| Module | ECTS credits | ||
|---|---|---|---|
| Digital Business Models | 5 | ||
| Elective A | 10 | ||
| Master Thesis | 15 |
Electives overview
Elective A
In your 2nd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
| Module | ECTS credits | ||
|---|---|---|---|
| Business Analyst | 10 | ||
| Communication and Public Relations | 10 | ||
| Digital Marketing Controlling | 10 | ||
| E-Commerce | 10 | ||
| Product Development and Design Thinking | 10 | ||
| Sales Management | 10 | ||
| Strategic Marketing and Branding | 10 | ||
| UI/UX Expert | 10 | ||
| Salesforce Consultant | 10 | ||
| AI and Mastering AI Prompting | 10 |
120 ECTS credits
Semester 1
| Module | ECTS credits | ||
|---|---|---|---|
| International Marketing | 5 | ||
| Advanced Research Methods | 5 | ||
| International Consumer Behavior | 5 | ||
| Applied Marketing Research | 5 | ||
| Online and Social Media Marketing | 5 | ||
| Applied Statistics | 5 |
Semester 2
| Module | ECTS credits | ||
|---|---|---|---|
| Seminar: Marketing Responsibility | 5 | ||
| Strategic Management | 5 | ||
| Advanced Marketing Controlling | 5 | ||
| Digital Business Models | 5 | ||
| Digital Analytics and Strategies | 5 | ||
| Seminar: Current Issues in Marketing | 5 |
Semester 3
| Module | ECTS credits | ||
|---|---|---|---|
| Marketing Project | 5 | ||
| Leadership | 5 | ||
| Elective A | 10 | ||
| Elective B | 10 |
Semester 4
| Module | ECTS credits | ||
|---|---|---|---|
| Master Thesis & Colloquium | 30 |
Electives overview
Elective A
In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
| Module | ECTS credits | ||
|---|---|---|---|
| Business Analyst | 10 | ||
| Communication and Public Relations | 10 | ||
| Digital Marketing Controlling | 10 | ||
| E-Commerce | 10 | ||
| Product Development and Design Thinking | 10 | ||
| Sales Management | 10 | ||
| Strategic Marketing and Branding | 10 | ||
| UI/UX Expert | 10 | ||
| Salesforce Consultant | 10 | ||
| AI and Mastering AI Prompting | 10 |
How you will learn
This is a one-of-a-kind program, combining asynchronous learning (‘learn at your own pace’) with onsite optional activities (‘learning lounge’). This way you can balance your studies with your professional life and other personal goals. Do not worry, we will guide you and support you on your journey.
Depending on the course length (60 or 120 credits master), it takes one or two years to complete the study programme. The academic year is divided into two semesters, each containing two study blocks. In each study block, you’ll complete 2-3 courses. At the end of each block, you’ll have the opportunity to submit projects or take exams.
The 120-credits master’s covers 16 courses plus the Master Thesis, while the 60-credits master covers 8 courses plus the Master Thesis and its modules are all very specific to the programme’s specialization.
Classter
Classter is your central learning platform, providing all the essential tools you need throughout your academic journey. From applying to the programme and managing your tuition payments to connecting with fellow AHA students and staying updated on events, Classter has you covered.
It seamlessly links to IU’s MyCampus learning platform, allowing you to submit projects and access course materials with ease. You’ll receive a dedicated school email address and free access to Microsoft Office Suite, enhancing your learning experience and productivity.
MyCampus Digital Learning Platform
Regardless of where you are, or how you like to study, IU’s myCampus digital learning platform is equipped with all the tools you need to ace your studies. At the click of a button, you’ll get access to a wide range of tools, apps, resources and databases – 24/7, 365 days a year, 100% online.
Use the materials wherever and whenever you want, at your own pace and as much as you need. myCampus is the distance learning platform where you’ll book your courses, see your exam results, get news about career and study coaching events, and manage your entire study schedule.
Online Learning App
The one-of-a-kind IU Learn app, available for both Android and iOS, is your do-it-all online learning application. Get 24/7 access to all your study materials – videos, lecture notes, quizzes, and podcasts – and study whenever you want, wherever you are.
Think of the app as your personal digital library. It contains all the courses you’re taking, which are automatically updated in the app once you’ve enrolled to them via myCampus.
The online learning application is designed not only to make your studies flexible and comfortable, but also optimised to help you plan your studies, track your progress and test your knowledge.
Personal AI Learning Assistant
Studying online can be challenging, but Syntea is here to make it easier. IU’s custom AI study assistant is like having a personal tutor ready to help you ace your courses.
Syntea is an AI-powered chatbot, tailored to fit your unique learning needs. It was developed by IU International University of Applied Sciences specifically for its students, and it’s available in all of its courses, both in the online and on-campus programmes.
Unlike other AI tools (like ChatGPT, Gemini or Claude), Syntea is specifically trained in IU course materials, so it offers information that is guaranteed to help you in your studies.
Learning Lounge
Students on this programme have exclusive access to a dedicated multi-purpose space – the Learning Lounge. Students can tap into various activities as part of this option:
- Scheduled study group – every week students can meet up with their colleagues for collaborative learning, sharing ideas, and mutual support.
- Individual study – students can access their learning platform on the free Wi-Fi network provided, work on their projects or study the course material.
- Industry meetup – every semester, industry professionals meet with students to discuss trends, burning issues or challenges on a particular topic, either through an onsite seminar, a workshop or a debate.
- Exam taking – at designated times each year, students can access a space that meets their exam requirements and proctoring standards.
- Academic Tutoring – your designated Programme Coordinator can meet with you to clarify aspects particular to your progress, on a monthly basis.
- Career fairs – students can access all onsite recruitment fairs, that include opportunities of interest.
All Learning Lounge activities are optional and require prior registration.
Demo
Want to experience the digital learning platform firsthand, and get a taste of what being an online student is really like? Get in touch with us for a free demo.Entry Requirements
Academic
Admission Requirements for the 120 ECTS course
Undergraduate degree (180 ECTS) with focus on economics or related subjects
or
Undergraduate degree (180 ETCS) in any field, plus completing two specific modules prior to course start.
Admission Requirements for the 60 ECTS course
Undergraduate degree (240 ETCS) in any field plus one year of professional work experience.
or
Undergraduate degree (180 ECTS) in any field plus three years of professional work experience.
or
Baccalaureate Diploma (or equivalent) plus a minimum of 6 years of full-time professional experience in a field relevant to your desired study programme, including at least 3 years of full-time work in a leadership or expert role. These candidates will also be required to successfully complete a preparatory module consisting of two parts:
1. A seminar paper of approximately 40 pages (time for completion 12 weeks)
2. A 1/2-hour oral exam (colloquium).
English Level
We accept the following English language skills certificates:
– TOEFL (minimum 80 points) * or
– IELTS (minimum Level 6) * or
– Duolingo English Test (minimum 95 points) *
– PTE Academics (minimum 59 points) * or
– Cambridge Certificate (minimum Grade B) *
If English is your native language, or you have graduated from an English-speaking school or university, you do not need to prove your English language proficiency.
If you do not hold any of the above certificates, we can support you in taking the Duolingo English Test.
*Proof must not be older than five years.
Career Perspectives
Managers in Marketing and Sales are faced with an increasingly complex and dynamic range of tasks. Their work largely determines the success or failure of a company. The areas of responsibility of our graduates are very diverse: As marketing managers they develop national or international brand and product strategies, plan and implement target group-specific product and marketing concepts, or design successful sales processes and tools—whether in agencies, in large or medium-sized companies or NGOs. Since virtually every company sells products or services, the career prospects are excellent. Experts with sound marketing and sales knowledge are sought after almost everywhere: Digital Communications Manager, Brand Manager or Marketing / Sales Manager.
This programme includes career coaching and customized industry placements delivered by the AHA Career Centre. It is optional, but highly recommended especially for younger professional who are still finding their path.
Certification
Master of Arts (M.A.)
Marketing Management
International University of Applied Sciences
Germany
Accreditation
Accredited in line with German and European standards
ZFU 161116c
60 ECTS credits - English
120 ECTS credits - English
Recognition
Your degree is internationally recognised and can easily be transferred to another country
Fees & Scholarships
Private Scholarships & Referral Program
Private Scholarships
Up to €3,550 / programme
Get in touch with one of our Admissions Counsellors and find out if you are eligible!
Referral Program
€200
A discount of €200 will be granted to students who refer our academy to other suitable candidates for admission.
1. The discount is only received by the student who refers, not the one who is referred.
2. The discount is earned when the candidate who was referred enters their 2nd academic year.
3. The referred candidate must NOT be in our database already.
4. You can be rewarded for up to 3 referrals per year.
Student Loans
Did you ever think that international education is out of reach? Did the costs and expenses scare you? Probably they did, but it’s no longer the case. What if we told you that you can receive top-quality education, at an international level, as affordable as any other in Romania?
There are options for you to invest in your education and focus only on what matters: your study experience.
FINS Student Loans
FINS is part of EDUCATIVA, the largest organization in Romania delivering educational services and products.
○ You can get up to 25.000 EUR
○ Covering of all your educational expenses (tuition fees, accommodation, transportation, medical insurance, etc.)
○ Fair evaluation based on your academy application file
○ Flexibility – you can adjust the loan depending on a need-basis and it will be offered in monthly installments
○ Grace period for the whole duration of your studies and up to 1 year after graduation
○ Up to 10 years repayment period
○ Interest rates comparable with bank loans but with very flexible conditions: interest between 9% and 11%
○ No job, income or co-signer is required to acess this loan
○ In difficult situations, they can temporarily suspend the payment of your loan installments. They will also do their best to help you in other ways so that you can recover as soon as possible.
If you want to learn more about FINS, you can do so by contacting us directly using the info below or directly on their website. (click here).
BRD Student Loans
Use BRD’s calculator to find your best loan option, duration and payment:
○ You can get as much as 130.000 lei (or its equivalents in EUR or USD) without any guarantees.
○ Grace period up to 6 months (without any mortgages) in which you only pay interest, taxes and the initial installment.
○ Benefit from a maximum time of 10 years.
○ Any type and amount of income is accepted – salary, pension, royalties, rent income and income from independent activities.
○ You can get a larger sum if you can bring the salary of 3 other co-debtors.
○ You are safe throughout the whole period of the loan via a life insurance that protects you and your loved ones in case of unemployment, temporary incapacity of work, complete and permanent paralysis of any nature and death of any nature.
○ The contracts are in effect upon signing and for the entire duration of the loan, while the payment is done monthly.
DISCLAIMER
The loan offer mentioned above is not created or in any way associated with American Hotel Academy. It belongs to its respective banking institution. For additional information, please contact the institution mentioned above.
Employer Billing Plan
This plan is for you if:
- You are the employee of a company that wants to contribute to your personal development plan.
- Your employer contracts the tuition fee.
Who is eligible?
- All undergraduate or postgraduate candidates (both EU and non-EU nationals).
- Professionals for whom employers want to invest in their professional development.
Benefits for both:
- The student will have access to higher education at lower costs.
- The employer can increase the company’s productivity by investing in its employees’ training.
- The employer can deduct the costs with the training of its employees.
How does it work?
When you fill out your application form, check the Employer billing plan box. In case you are accepted, you will be contacted by the Admissions Office to conclude the forms.
Ioana Țurcaș
Study AdvisorNeed Assistance?
Any questions about this online degree or about studying with AHA and IU? Our Study Advisors are here to help.
Our team is ready to help you from Monday to Friday, between 8:30 am and 5:30 pm.