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    Careers in Events

    Employability | Careers in Events

    About the Events Industry

    The events industry encompasses the planning, organizing, and execution of various events, ranging from corporate conferences and trade shows to weddings, concerts, festivals, and sports events. It involves coordinating all aspects of an event, including logistics, venue selection, catering, entertainment, marketing, promotion, budgeting, and client liaison.

    Event management professionals work closely with clients to understand their objectives and preferences, then translate them into a successful event experience. They handle everything from securing permits and contracts to managing vendors, coordinating schedules, and ensuring that the event runs smoothly on the day.

    The industry is highly dynamic and requires a diverse skill set, including project management, communication, negotiation, creativity, adaptability, and attention to detail. With the rise of digital technologies, event management has also evolved to incorporate virtual and hybrid event formats, allowing for greater accessibility and reach.

    Events Industry Segments

    The events industry encompasses various segments, each catering to different types of events and clients. Here are some of the key industry segments within events management:

    Corporate Events

    This segment includes events organized by businesses and corporations for purposes such as conferences, seminars, product launches, shareholder meetings, team-building activities, and corporate retreats.

    Fundraising events

    Fundraising events are organized with the primary goal of raising funds for a charitable cause, nonprofit organization, or community initiative. These events bring together donors, sponsors, supporters, and community members to contribute financially while also providing an opportunity for engagement, networking, and raising awareness about the cause being supported.

    Social Events

    Social events encompass a wide range of private gatherings, including weddings, birthday parties, anniversaries, graduation ceremonies, family reunions, and religious celebrations.

    Experiential Marketing Events

    Experiential marketing events, also known as brand activations or immersive experiences, are designed to engage consumers and promote brands through interactive and memorable experiences. Examples include pop-up shops, product demonstrations, sponsor activations, and guerrilla marketing campaigns.

    Trade Shows and Exhibitions

    Trade shows and exhibitions bring together businesses, industry professionals, and stakeholders to showcase products, services, and innovations within a specific market or industry. These events facilitate networking, lead generation, and knowledge exchange among participants.

    Conventions and Conferences

    Conventions and conferences are large-scale gatherings that bring together professionals, experts, and thought leaders within a particular industry or field. They typically feature keynote speakers, educational sessions, panel discussions, networking opportunities, and exhibitor booths.

    Sports and Entertainment Events

    This segment includes sporting events, concerts, festivals, and live performances organized for entertainment purposes. Sports events range from local tournaments and amateur competitions to international championships and major sporting events like the Olympics and FIFA World Cup.

    Musical Festivals

    Musical festivals are large-scale events that bring together musicians, bands, and performers from various genres to entertain audiences over a period of several days. These festivals often feature multiple stages or performance areas, allowing attendees to experience a diverse lineup of artists throughout the event.

    Government and Public Sector Events

    Government agencies and public sector organizations organize events for various purposes, including civic engagement, public outreach, policy discussions, and community development initiatives. Examples include town hall meetings, public forums, government conferences, and diplomatic gatherings.

    Educational and Academic Events

    Educational institutions and academic organizations host events such as seminars, workshops, symposiums, and academic conferences to facilitate knowledge sharing, research dissemination, and professional development within specific fields of study.

    Virtual and Hybrid Events

    With the advancement of technology, virtual and hybrid events have emerged as prominent segments within the events management industry. Virtual events are entirely online, while hybrid events combine in-person and virtual components to cater to both local and remote participants.

    These are some of the main segments within the events management industry, each serving distinct purposes and audiences. Event management professionals may specialize in one or more of these segments based on their interests, expertise, and client preferences.

    Employment Perspectives

    Professionals who specialize in events management can be hired by a variety of organizations and entities across different industries. Some common employers of event management specialists include:

    Event Management Companies

    Dedicated event management firms specialize in planning, organizing, and executing events for clients across various sectors. These companies may handle a wide range of events, from corporate conferences and trade shows to weddings, festivals, and concerts.

    Corporations and Businesses

    Many businesses organize events as part of their marketing, branding, and corporate communication strategies. Corporate event planners may work in-house for companies of all sizes, coordinating events such as product launches, client meetings, employee retreats, and team-building activities.

    Nonprofit Organizations

    Nonprofit organizations often host fundraising events, galas, charity auctions, and awareness campaigns to support their missions and raise funds for charitable causes. Event management specialists may work for nonprofits in roles focused on event planning, fundraising, and donor relations.

    Hotels and Hospitality Industry

    Hotels, resorts, and hospitality venues frequently host events such as weddings, conferences, conventions, and social gatherings. Event managers may be employed by hotels to coordinate event logistics, handle bookings, and ensure that guests have a positive experience.

    Event Venues and Convention Centers

    Event venues, convention centers, and exhibition halls employ event management professionals to oversee operations, coordinate event bookings, liaise with clients, and manage facility logistics.

    Entertainment Industry

    The entertainment industry, including music festivals, concert promoters, performing arts venues, and entertainment agencies, often hires event management specialists to organize and execute live events, concerts, tours, and theatrical productions.

    Government and Public Sector

    Government agencies, municipalities, and public institutions organize events for various purposes, including civic engagement, community outreach, tourism promotion, and cultural programming. Event management professionals may work in roles focused on event planning and coordination within the public sector.

    Educational Institutions

    Colleges, universities, and educational organizations host events such as academic conferences, workshops, seminars, and commencement ceremonies. Event management specialists may work in roles related to event planning, logistics, and coordination within educational settings.

    Trade Associations and Professional Organizations

    Trade associations, industry groups, and professional organizations often organize conferences, trade shows, and networking events for their members. Event management professionals may be employed by these organizations to plan and execute industry-specific events and conferences.

    Freelance and Self-Employment

    Some event management specialists choose to work as freelancers or start their own event planning businesses, offering services to clients on a contract basis. Freelancers may specialize in specific types of events or industries, such as weddings, corporate events, or nonprofit fundraisers.

    These are just a few examples of the diverse range of employers who hire people specializing in events management. Depending on their interests, skills, and career goals, event management professionals may find opportunities in a variety of industries and organizational settings.

    Career Outcomes in Events

    The events industry offers a wide range of career opportunities across various sectors and roles. Some common career outcomes in the events industry include:

    Event Planner/Coordinator

    Event planners or coordinators are responsible for organizing and executing all aspects of an event, from initial concept development to post-event evaluation. They work closely with clients to understand their objectives and preferences, coordinate logistics, manage budgets, liaise with vendors, and ensure that the event runs smoothly.

    Event Manager/Director

    Event managers or directors oversee the planning and execution of multiple events, often within a specific organization or agency. They develop event strategies, manage teams of planners and coordinators, oversee budgets and resources, and ensure that events align with organizational goals and objectives.

    Venue Manager

    Venue managers are responsible for overseeing the operations of event spaces, such as hotels, conference centers, or event halls. They handle bookings, coordinate with clients and vendors, manage staff, ensure compliance with regulations, and maintain the overall quality of the venue.

    Catering Manager

    Catering managers coordinate food and beverage services for events, ensuring that menus meet client preferences, dietary restrictions, and budgetary constraints. They oversee food preparation, staffing, logistics, and customer service to ensure a seamless dining experience for event attendees.

    Marketing and Promotion Specialist

    Marketing and promotion specialists are responsible for promoting events to target audiences, generating buzz, and driving attendance. They develop marketing strategies, create promotional materials, manage social media campaigns, and analyze data to measure the effectiveness of marketing efforts.

    Event Designer

    Event designers or decorators are responsible for creating visually appealing and immersive event experiences. They develop design concepts, select decor elements, coordinate with vendors, and oversee the setup and arrangement of event spaces to enhance the overall ambiance and atmosphere.

    Event Technology Specialist

    Event technology specialists specialize in the use of technology to enhance event experiences, such as virtual event platforms, mobile apps, registration systems, and data analytics tools. They provide technical support, manage digital assets, and leverage technology to improve event engagement and interaction.

    These are just a few examples of the diverse career paths available in the events industry. Depending on individual interests, skills, and aspirations, events professionals may also pursue roles in hospitality, marketing, design, technology, or other related fields.

    Industry Placements

    We aim to create synergy between the academic and the career progression routes. Please find below the placement progression we provide for both our undergraduate and postgraduate students choosing a career path in Events.

    1st Year of study

    Trainee role

    Internship, 5 months during the summer in 5 star hotels in Greece and Cyprus. Roles:

    • F&B Trainee
    • Front Office Trainee
    • Culinary Trainee
    • Housekeeping Trainee



    2nd year of study

    Trainee role in Events

    Internship, 5 months in Events in 4 or 5-star hotels in Europe.


    Projects in Events or Entertainment companies


    Internship, 12 months in the USA – Food & Beverage with a Banqueting component

    3rd year of study

    Entry level employment in Events

    Continuation of the previous placements with full-time employment, employment opportunities worldwide


    Management Trainee Programs in Events at Marriott International, Hilton Worldwide, Dorchester Collection, NH Hotels, Mandarin Oriental, Radisson.

    4th year of study - Master

    Working Professional

    Career path continuation in Events


    Start your own business


    Advanced Training, 12 months in the USA – F&B / Banqueting



    Please see the
    respectively the
    for more specific information about currently available placements.