About the Events Industry
The events industry encompasses the planning, organizing, and execution of various events, ranging from corporate conferences and trade shows to weddings, concerts, festivals, and sports events. It involves coordinating all aspects of an event, including logistics, venue selection, catering, entertainment, marketing, promotion, budgeting, and client liaison.
Event management professionals work closely with clients to understand their objectives and preferences, then translate them into a successful event experience. They handle everything from securing permits and contracts to managing vendors, coordinating schedules, and ensuring that the event runs smoothly on the day.
The industry is highly dynamic and requires a diverse skill set, including project management, communication, negotiation, creativity, adaptability, and attention to detail. With the rise of digital technologies, event management has also evolved to incorporate virtual and hybrid event formats, allowing for greater accessibility and reach.
Events Industry Segments
The events industry encompasses various segments, each catering to different types of events and clients. Here are some of the key industry segments within events management:
Corporate Events
This segment includes events organized by businesses and corporations for purposes such as conferences, seminars, product launches, shareholder meetings, team-building activities, and corporate retreats.
Fundraising events
Fundraising events are organized with the primary goal of raising funds for a charitable cause, nonprofit organization, or community initiative. These events bring together donors, sponsors, supporters, and community members to contribute financially while also providing an opportunity for engagement, networking, and raising awareness about the cause being supported.
Social Events
Social events encompass a wide range of private gatherings, including weddings, birthday parties, anniversaries, graduation ceremonies, family reunions, and religious celebrations.
Experiential Marketing Events
Experiential marketing events, also known as brand activations or immersive experiences, are designed to engage consumers and promote brands through interactive and memorable experiences. Examples include pop-up shops, product demonstrations, sponsor activations, and guerrilla marketing campaigns.
Trade Shows and Exhibitions
Trade shows and exhibitions bring together businesses, industry professionals, and stakeholders to showcase products, services, and innovations within a specific market or industry. These events facilitate networking, lead generation, and knowledge exchange among participants.
Conventions and Conferences
Conventions and conferences are large-scale gatherings that bring together professionals, experts, and thought leaders within a particular industry or field. They typically feature keynote speakers, educational sessions, panel discussions, networking opportunities, and exhibitor booths.
Sports and Entertainment Events
This segment includes sporting events, concerts, festivals, and live performances organized for entertainment purposes. Sports events range from local tournaments and amateur competitions to international championships and major sporting events like the Olympics and FIFA World Cup.
Musical Festivals
Musical festivals are large-scale events that bring together musicians, bands, and performers from various genres to entertain audiences over a period of several days. These festivals often feature multiple stages or performance areas, allowing attendees to experience a diverse lineup of artists throughout the event.
Government and Public Sector Events
Government agencies and public sector organizations organize events for various purposes, including civic engagement, public outreach, policy discussions, and community development initiatives. Examples include town hall meetings, public forums, government conferences, and diplomatic gatherings.
Educational and Academic Events
Educational institutions and academic organizations host events such as seminars, workshops, symposiums, and academic conferences to facilitate knowledge sharing, research dissemination, and professional development within specific fields of study.
Virtual and Hybrid Events
With the advancement of technology, virtual and hybrid events have emerged as prominent segments within the events management industry. Virtual events are entirely online, while hybrid events combine in-person and virtual components to cater to both local and remote participants.
These are some of the main segments within the events management industry, each serving distinct purposes and audiences. Event management professionals may specialize in one or more of these segments based on their interests, expertise, and client preferences.
Employment Perspectives
Professionals who specialize in events management can be hired by a variety of organizations and entities across different industries. Some common employers of event management specialists include:
These are just a few examples of the diverse range of employers who hire people specializing in events management. Depending on their interests, skills, and career goals, event management professionals may find opportunities in a variety of industries and organizational settings.
Career Outcomes in Events
The events industry offers a wide range of career opportunities across various sectors and roles. Some common career outcomes in the events industry include:
These are just a few examples of the diverse career paths available in the events industry. Depending on individual interests, skills, and aspirations, events professionals may also pursue roles in hospitality, marketing, design, technology, or other related fields.
Industry Placements
We aim to create synergy between the academic and the career progression routes. Please find below the placement progression we provide for both our undergraduate and postgraduate students choosing a career path in Events.
1st Year of study
Trainee role
Internship, 5 months during the summer in 5 star hotels in Greece and Cyprus. Roles:
- F&B Trainee
- Front Office Trainee
- Culinary Trainee
- Housekeeping Trainee

2nd year of study
Trainee role in Events
Internship, 5 months in Events in 4 or 5-star hotels in Europe.
Or
Projects in Events or Entertainment companies
Or
Internship, 12 months in the USA – Food & Beverage with a Banqueting component

3rd year of study
Entry level employment in Events
Continuation of the previous placements with full-time employment, employment opportunities worldwide
Or
Management Trainee Programs in Events at Marriott International, Hilton Worldwide, Dorchester Collection, NH Hotels, Mandarin Oriental, Radisson.

4th year of study - Master
Working Professional
Career path continuation in Events
Or
Start your own business
Or
Advanced Training, 12 months in the USA – F&B / Banqueting