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Ioan Enache

Ioan Enache

Unit Leader

Ioan Enache is a marketing planning and implementation professional, always looking for challenging projects. He has a Bachelor in Economics, a Master in Strategic Marketing and he became a Doctor of Philosophy in Marketing in 2012. Mr. Enache has a valuable experience in academia, as a Lecturer for Marketing classes at various faculties in Brasov, since 2010 and he is a member of the Romanian Statistics Club.


He published books, articles and studies relevant to the subjects of interest and research, such as:

  • Innovation as a dominant factor for new product development. Comparative study: Romania – Poland;
  • Understanding the restaurant’s customers. Food choices and business implications;
  • Fuzzy logic marketing models for sustainable development;
  • A conceptual framework for using marketing models for sustainable development;
  • Fuzzy Logic contribution to educational marketing;
  • Euro adoption in Romania: Facts and perceptions.


In addition to teaching, he is interested in marketing, service marketing and consultancy. Ioan Enache was a marketing and business consultant for several hospitality businesses in Brasov, Romania