Study Modes
On CampusLearning Lounge
Online
Start Dates
Apr 2024 - OnlineSep 2024 - On Campus
Duration
Three YearsOverview
Bachelor of Business Administration students are in high demand in companies of all sizes, from start-ups to globally operating large companies or even social, cultural or public institutions. While many graduates go on to complete a master’s or MBA, the skills learned during your studies in business administration are the perfect foundation to start a career running, optimizing, or innovating businesses across the world.
You will gain key expertise in managing organisations, finances, the supply chain and more, as well as strengthening your leadership and decision making. With this degree in hand, you’ll demonstrate to employers that you have the analytical mindset, communicative abilities, and managerial capabilities to drive their company success. Want to start a project of your own? This degree is the ideal foundation for the next generation of entrepreneurs and business makers.
Who is the programme for?
Key Components and Main Highlights

Contemporary
3 Study Modes (on campus, hybrid, online)
Co-learning & Groups
Learning Lounge
No Lecturing

Effective
Online campus
Practical content
Numerous specializations
Personal Coach

Career Focused
Career Coaching
Industry Placements

International
Study in English
International Internships
Study Abroad

Digital
Digital Learning Platform
AI Learning Assistant
Online Exams

Flexible
Multiple Start Dates
Recognition of Prior Learning

Affordable
Low Priced
Monthly Payments
Programme Structure
Semester 1
Module | ECTS |
---|---|
Academic Integrity and Writing for Business | 5 |
Business 101 | 5 |
Managerial Economics | 5 |
Introduction to Academic Work | 5 |
Principles of Management | 5 | Global Corporations and Globalization | 5 |
Semester 2
Module | ECTS |
---|---|
Business Mathematics | 5 |
Organizational Behavior | 5 |
Management Accounting | 5 |
Supply Chain Management I | 5 |
International Marketing | 5 | Statistics - Probability and Descriptive Statistics | 5 |
Semester 3
Module | ECTS |
---|---|
Corporate Finance and Investment | 5 |
Entrepreneurship and Innovation | 5 |
International HR Management | 5 |
Service Operations Management | 5 |
Collaborative Work | 5 | Intercultural and Ethical Decision-Making | 5 |
Semester 4
Module | ECTS |
---|---|
Digital Business Models | 5 |
Sustainability | 5 |
International Accounting | 5 |
Research Methods | 5 |
Corporate Governance and Strategy | 5 | Leadership 4.0 | 5 |
Semester 5
Module | ECTS |
---|---|
International Brand Management | 5 |
Seminar: Current Issues in International Management | 5 |
Supply Chain Management II | 5 |
Agile Project Management | 5 |
Electives A | 10 |
Semester 6
Module | ECTS |
---|---|
Electives B | 10 |
Electives C | 10 |
Bachelor Thesis | 10 |
Elective Overview
Elective A
In your 5th semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module | ECTS |
---|---|
Managing People and Fundamentals of Business Psychology | 10 |
Applied Sales | 10 |
Online and Social Media Marketing | 10 |
Business Intelligence | 10 |
FinTech | 10 |
Derivatives and Risk Management | 10 |
International Finance | 10 |
Agile Management and Global Sourcing | 10 |
Personnel Psychology and Corporate Communication | 10 |
Intrapreneurship | 10 |
Elective B
In your 6th semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module | ECTS |
---|---|
Smart Factory | 10 |
Introduction to Data Science and Programming with Python | 10 |
IT Service Management | 10 |
Fundamentals of Operations Research | 10 |
Salesforce Platform Management | 10 |
Salesforce Platform Development | 10 |
Elective C
In your 6th semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
Module | ECTS |
---|---|
Managing People and Fundamentals of Business Psychology | 10 |
Applied Sales | 10 |
Salesforce Platform Management | 10 |
Salesforce Platform Development | 10 |
Business Intelligence | 10 |
Online and Social Media Marketing | 10 |
Fundamentals of Operations Research | 10 |
Smart Factory | 10 |
Introduction to Data Science and Programming with Python | 10 |
IT Service Management | 10 |
Foreign Language | 10 |
Accounting and Financing | 10 |
Agile Management and Global Sourcing | 10 |
Personnel Psychology and Corporate Communication | 10 |
Intrapreneurship | 10 |
Studium Generale* | 10 |
Internship* | 10 |
* If you decide to take this elective, you will not qualify for the dual degree at LSBU.
Career & Personal Development
1st Year of study
Career development
- Access to job-search platforms, online career blogs and advice
- Career Profiling (personality, interests, values and personal mission)
- Create your own Career Brand
- Resume & Cover Letter prep
- Coaching and interview prep
- Recruitment Fairs
- Field trips and other networking events
Personal development
- Learning How to Learn
- Communication Skills
- Presentation Skills

2nd year of study
Career development
- Personal Mission Statement
- SWOT Analysis and Career Goals
- Career Planning
- Recruitment Fairs
- Field trips and other networking events
Personal development
- Emotional Intelligence
- Mindfulness Skills

3rd year of study
Career development
- Job Search Strategies
- Recruitment Fairs
- Field trips and other networking events
Personal development
- Stress Management
- Time Management

4th year of study - Master
Career development
- Recruitment Fairs
- Field trips and other networking events
Personal development
- Leadership Skills
Industry Placements
Customized placements: our Career team uses all our resources to identify the most suitable placements for each student given the workforce market demand and each student’s wants, needs, skills and abilities.
Although internships are not a degree requirement for this programme, they are highly recommended as they are all designed to assist with the student-to-professional transition.
Locations: we currently offer practical training opportunities in Europe, United States, Asia or remote.
Industries: we currently work with host companies in different sectors like Hospitality & Events, Sports & Wellness, Digital Media & Advertising, Luxury Services, Retail.
Training Departments: Sales, Marketing, Operations, HR, Finance.
Upon availability, students are encouraged to choose the industry and training department as per their desired career pathway.
Internship Structure
For Year 1 students school starts with career preparation and assigned courses. Students can also get involved in various projects, activities, and practical training sessions with different companies.
The first placement is designed for students as their first job and work experience. Main objectives include practical training, understanding how a real work environment works, personal and professional exploration, travel and gaining both independence and relevant work experience.
Our career team will identify a personalized internship or trainee program in Romania and/or Europe, based on the candidate’s eligibility and preferences. The positions are in back office and administrative roles such as marketing, sales, accounting, IT, purchasing, etc. Companies where placements take place range in a variety of types, starting form hotels and resorts, to big corporations or small businesses.
Duration: 5 months summer placements or other periods, depending on the chosen company and position.
Opportunities include:
– Summer/Seasonal internships (back office positions)
– Volunteering opportunities (music festivals, sports events, etc.)
– Access to online job search & career platforms
Financial compensation ranges from €300 – 700 / month.
The second placement represents a continuation of the job and work experience or the exploration of a different role. Main objectives include deepening the knowledge gained so far and the immersion in work, by either continuing your career at the same host company or by changing your options to explore different areas.
Our career team will identify a personalized internship or trainee program in Romania, Europe or Asia, based on the candidate’s eligibility and preferences. The positions are in back office and administrative roles such as marketing, sales, accounting, IT, purchasing, assistant manager, etc.
Duration: 5 months summer placements which can be extended to 6, 8, 12 months placements, depending on the chosen company and position.
Opportunities include:
– Summer/Seasonal internships (back office positions)
– Project based jobs
– Access to online job search & career platforms
Stipends range from €300 – 1,500 / month.
As a final year student you can apply for a one-year internship in the USA.
J-1 Business Programs in the USA
Objective: Internship programs are designed to allow foreign college and university students or graduates to come to the United States to gain exposure to U.S. culture and to receive hands-on experience in U.S. business practices in their chosen occupational field. The program bridges the gap between formal education and practical work experience.
Training areas we are focusing on: HR, Finance & Accounting, General Management Assistant/Business Development, Marketing. Our team will find a personalized J-1 internship or trainee program in the United States based on the candidate’s eligibility and preferences.
Stipends range from $15 – 20/hour.
Note: Only current students can apply for placements. Placements are optional and students can apply anytime during their third year of studies. Regardless of the application time, placements will be offered according to the students’ previous work experience (minimum 6 months), knowledge, skills and attitude.
Certification
Bachelor of Arts (B.A.)
Business Administration
180 ECTS
International University of Applied Sciences
Language: English
Accreditation
Accredited in line with German and European standards ZFU 1114120c
180 ECTS – English
Recognition
Your degree is Internationally recognised and can easily be transferred to another country
Fees & Funding
On Campus
Duration 36 months
For students who want the college experience.
Tuition
Learning Lounge
Duration 36 months
For working professionals with limited time to attend classes on campus.
Tuition
Online
Duration 36 months
For busy working professionals with no time to attend classes on campus.
Tuition
Online Study Mode Pricing includes:
* these are not mandatory degree requirements
Learning Lounge Pricing includes Online Pricing plus:
On Campus Pricing includes Learning Lounge Pricing plus:
Tuition does NOT include:
Discount Policy
Early Bird
€400
Applies to students who pay the full yearly tuition until August 1st.
Referral Program
€250
A discount of 250€ to the tuition fee will be granted to the American Hotel Academy student who refers our academy to their friends/ family/ colleagues.
1. The discount is only received by the student who refers, not the one who is referred.
2. The discount is earned when the candidate who was referred enters their 2nd academic year.
3. The referred candidate must NOT be in our database already.
4. You can be rewarded for up to 3 referrals per year.
Employer Billing Plan
- You are the employee of a company that wants to contribute to your personal development plan.
- Your employer contracts the tuition fee.
- All undergraduate or postgraduate candidates (both EU and non-EU nationals).
- Professionals for whom employers want to invest in their personal development.
- The student will have access to higher education at lower costs.
- The employer can increase the company’s productivity by investing in its employees’ training.
- The employer can deduct the costs with the training of its employees.
When you fill out your application form, check the Employer billing plan box. In case you are accepted, you will be contacted by the Admissions Office to conclude the forms.
Study Loans
Did you ever think that international education is out of reach? Did the costs and expenses scare you? Probably they did, but it’s no longer the case. What if we told you that you can receive top-quality education, at an international level, as affordable as any other in Romania?
There are options for you to invest in your education and focus only on what matters: your study experience.
FINS Student Loans
FINS is part of EDUCATIVA, the largest organization in Romania delivering educational services and products.
○ You can get up to 25.000 EUR
○ Covering of all your educational expenses (tuition fees, accommodation, transportation, medical insurance, etc.)
○ Fair evaluation based on your academy application file
○ Flexibility – you can adjust the loan depending on a need-basis and it will be offered in monthly installments
○ Grace period for the whole duration of your studies and up to 1 year after graduation
○ Up to 10 years repayment period
○ Interest rates comparable with bank loans but with very flexible conditions: interest between 9% and 11%
○ No job, income or co-signer is required to acess this loan
○ In difficult situations, they can temporarily suspend the payment of your loan installments. They will also do their best to help you in other ways so that you can recover as soon as possible.
If you want to learn more about FINS, you can do so by contacting us directly using the info below or directly on their website. (click here).
BRD Study Loans
Use BRD’s calculator to find your best loan option, duration and payment:
○ You can get as much as 130.000 lei (or its equivalents in EUR or USD) without any guarantees.
○ Grace period up to 6 months (without any mortgages) in which you only pay interest, taxes and the initial installment.
○ Benefit from a maximum time of 10 years.
○ Any type and amount of income is accepted – salary, pension, royalties, rent income and income from independent activities.
○ You can get a larger sum if you can bring the salary of 3 other co-debtors.
○ You are safe throughout the whole period of the loan via a life insurance that protects you and your loved ones in case of unemployment, temporary incapacity of work, complete and permanent paralysis of any nature and death of any nature.
○ The contracts are in effect upon signing and for the entire duration of the loan, while the payment is done monthly.
DISCLAIMER
The loan offer mentioned above is not created or in any way associated with American European Education or any of its academies. It belongs to its respective banking institution. For additional information, please contact the institution mentioned above.
To put it in a nutshell, you will receive an education that is vastly superior in quality, free of charge on the spot, with no worries or headaches. Instead, you are granted the golden opportunity of payment after a few years, once your studies are finished and you have secured a job.
So, if someone were to ask you now about public vs. private educational institutions, knowing that financing is no longer an issue, what would you choose?
Entry Requirements

Academic
High – School Diploma. The admission process can start before graduating from high – school, but the candidates must have graduated before the commencement of classes with AHA.

English Level
We accept the following English language skills certificates:
- TOEFL (minimum 80 points)
- or IELTS (minimum Level 6)
- or Duolingo English Test (minimum 95 points)
- or Cambridge Certificate (minimum Grade B)
Candidates with a lower level of English will be required to attend our ESL program. If English is your native language, or you have graduated from an English-speaking school or university then you do not need to prove your English language proficiency.
Proof must not be older than five years.

Minimum Age
Students need to be at least 18 years old. The admission process can start before the age of 18, but the candidate must have turned 18 before the commencement of classes.
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Business Administration
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