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    Business Administration

    Study | Undergraduate | BA Business Administration

    Study Modes

    On Campus
    Learning Lounge

    Start Dates

    September 2024


    Three Years


    This programme is delivered in academic partnership with IU International University of Applied Sciences. 

    Bachelor of Business Administration students are in high demand in companies of all sizes, from start-ups to globally operating large companies or even social, cultural or public institutions. While many graduates go on to complete a master’s or MBA, the skills learned during your studies in business administration are the perfect foundation to start a career running, optimizing, or innovating businesses across the world.

    You will gain key expertise in managing organisations, finances, the supply chain and more, as well as strengthening your leadership and decision making. With this degree in hand, you’ll demonstrate to employers that you have the analytical mindset, communicative abilities, and managerial capabilities to drive their company success. Want to start a project of your own? This degree is the ideal foundation for the next generation of entrepreneurs and business makers.

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    Who is the programme for?

    Recent High-School Graduates

    The main audience for this programme: being at the beginning of their professional journey, the undergraduate programme is the ideal pathway through which students can gradually gain work experience and managerial skills for their future career in the global economy.

    Working Professionals

    Another target audience consists of working professionals, who have career growth aspirations but lack the management knowledge and skills and the appropriate degree they need to fill managerial positions. For them, the Fully Online mode is recommended and Advanced Standing Entry is possible should they provide records of previous related studies and / or work experience.

    Key Components and Main Highlights


    3 Study Modes (on campus, hybrid, online)

    Co-learning & Groups

    Learning Lounge

    No Lecturing


    Online campus

    Practical content

    Numerous specializations

    Personal Coach

    Career Focused

    Career Coaching

    Industry Placements


    Study in English

    International Internships

    Study Abroad


    Digital Learning Platform

    AI Learning Assistant

    Online Exams


    Multiple Start Dates

    Recognition of Prior Learning


    Low Priced

    Monthly Payments

    Programme Structure

    This Bachelor programme in Business Administration offers you the perfect mix of theory and practice. It addresses current economic trends with an international focus. You'll have the opportunity to specialise and to work on your soft skills during fascinating courses such as Collaborative Work or Intercultural and Ethical Decision-Making.
    During your Bachelor studies in Business Administration, you can pick the electives that allow you to focus on the industry-specific subjects of your choice. Additionally, you have the chance to develop your technical IT skills or even learn a foreign language.
    Semester 1
    Module ECTS
    Academic Integrity and Writing for Business 5
    Business 101 5
    Managerial Economics 5
    Introduction to Academic Work 5
    Principles of Management 5
    Global Corporations and Globalization 5
    Semester 2
    Module ECTS
    Business Mathematics 5
    Organizational Behavior 5
    Management Accounting 5
    Supply Chain Management I 5
    International Marketing 5
    Statistics - Probability and Descriptive Statistics 5
    Semester 3
    Module ECTS
    Corporate Finance and Investment 5
    Entrepreneurship and Innovation 5
    International HR Management 5
    Service Operations Management 5
    Collaborative Work 5
    Intercultural and Ethical Decision-Making 5
    Semester 4
    Module ECTS
    Digital Business Models 5
    Sustainability 5
    International Accounting 5
    Research Methods 5
    Corporate Governance and Strategy 5
    Leadership 4.0 5
    Semester 5
    Module ECTS
    International Brand Management 5
    Seminar: Current Issues in International Management 5
    Supply Chain Management II 5
    Agile Project Management 5
    Electives A 10
    Semester 6
    Module ECTS
    Electives B 10
    Electives C 10
    Bachelor Thesis 10
    Elective Overview
    Elective A

    In your 5th semester, you’ll need to choose an elective module, which you can choose from one of the following modules:

    Module ECTS
    Managing People and Fundamentals of Business Psychology 10
    Applied Sales 10
    Online and Social Media Marketing 10
    Business Intelligence 10
    FinTech 10
    Derivatives and Risk Management 10
    International Finance 10
    Agile Management and Global Sourcing 10
    Personnel Psychology and Corporate Communication 10
    Intrapreneurship 10
    Elective B

    In your 6th semester, you’ll need to choose an elective module, which you can choose from one of the following modules:

    Module ECTS
    Smart Factory 10
    Introduction to Data Science and Programming with Python 10
    IT Service Management 10
    Fundamentals of Operations Research 10
    Salesforce Platform Management 10
    Salesforce Platform Development 10
    Elective C

    In your 6th semester, you’ll need to choose an elective module, which you can choose from one of the following modules:

    Module ECTS
    Managing People and Fundamentals of Business Psychology 10
    Applied Sales 10
    Salesforce Platform Management 10
    Salesforce Platform Development 10
    Business Intelligence 10
    Online and Social Media Marketing 10
    Fundamentals of Operations Research 10
    Smart Factory 10
    Introduction to Data Science and Programming with Python 10
    IT Service Management 10
    Foreign Language 10
    Accounting and Financing 10
    Agile Management and Global Sourcing 10
    Personnel Psychology and Corporate Communication 10
    Intrapreneurship 10
    Studium Generale* 10
    Internship* 10

    * If you decide to take this elective, you will not qualify for the dual degree at LSBU.

    Career & Personal Development

    Career Coaching is meant to assist students in order to professionally grow and reach their true potential. It takes place through coaching on self-knowledge, professional branding and making a personalized Career Plan. This will help students know themselves better, know where they want to go and do in their future career, build the steps to get there and walk the steps with current employers. Ongoing monitoring and feedback to ensure constant career progression. Our help includes:

    1st Year of study

    Career development
    • Access to job-search platforms, online career blogs and advice
    • Career Profiling (personality, interests, values and personal mission)
    • Create your own Career Brand
    • Resume & Cover Letter prep
    • Coaching and interview prep
    • Recruitment Fairs
    • Field trips and other networking events
    Personal development
    • Learning How to Learn
    • Communication Skills
    • Presentation Skills

    2nd year of study

    Career development
    • Personal Mission Statement
    • SWOT Analysis and Career Goals
    • Career Planning
    • Recruitment Fairs
    • Field trips and other networking events
    Personal development
    • Emotional Intelligence
    • Mindfulness Skills

    3rd year of study

    Career development
    • Job Search Strategies
    • Recruitment Fairs
    • Field trips and other networking events
    Personal development
    • Stress Management
    • Time Management

    4th year of study - Master

    Career development
    • Recruitment Fairs
    • Field trips and other networking events
    Personal development
    • Leadership Skills

    Industry Placements

    Customized placements: our Career team uses all our resources to identify the most suitable placements for each student given the workforce market demand and each student’s wants, needs, skills and abilities.
    Although internships are not a degree requirement for this programme, they are highly recommended as they are all designed to assist with the student-to-professional transition.

    Locations: we currently offer practical training opportunities in Europe, United States, Asia or remote.

    Industries: we currently work with host companies in different sectors like Hospitality & Events, Sports & Wellness, Digital Media & Advertising, Luxury Services, Retail.

    Training Departments: Sales, Marketing, Operations, HR, Finance.

    Upon availability, students are encouraged to choose the industry and training department as per their desired career pathway.


    Internship Structure

    For Year 1 students school starts with career preparation and assigned courses. Students can also get involved in various projects, activities, and practical training sessions with different companies.

    The first placement is designed for students as their first job and work experience. Main objectives include practical training, understanding how a real work environment works, personal and professional exploration, travel and gaining both independence and relevant work experience.
    Our career team will identify a personalized internship or trainee program in Romania and/or Europe, based on the candidate’s eligibility and preferences. The positions are in back office and administrative roles such as marketing, sales, accounting, IT, purchasing, etc. Companies where placements take place range in a variety of types, starting form hotels and resorts, to big corporations or small businesses.
    Duration: 5 months summer placements or other periods, depending on the chosen company and position.
    Opportunities include:
    – Summer/Seasonal internships (back office positions)
    – Volunteering opportunities (music festivals, sports events, etc.)
    – Access to online job search & career platforms
    Financial compensation ranges from €300 – 700 / month.

    The second placement represents a continuation of the job and work experience or the exploration of a different role. Main objectives include deepening the knowledge gained so far and the immersion in work, by either continuing your career at the same host company or by changing your options to explore different areas.

    Our career team will identify a personalized internship or trainee program in Romania, Europe or Asia, based on the candidate’s eligibility and preferences. The positions are in back office and administrative roles such as marketing, sales, accounting, IT, purchasing, assistant manager, etc.
    Duration: 5 months summer placements which can be extended to 6, 8, 12 months placements, depending on the chosen company and position.
    Opportunities include:
    – Summer/Seasonal internships (back office positions)
    – Project based jobs
    – Access to online job search & career platforms
    Stipends range from €300 – 1,500 / month.

    As a final year student you can apply for a one-year internship in the USA.

    J-1 Business Programs in the USA
    Objective: Internship programs are designed to allow foreign college and university students or graduates to come to the United States to gain exposure to U.S. culture and to receive hands-on experience in U.S. business practices in their chosen occupational field. The program bridges the gap between formal education and practical work experience.

    Training areas we are focusing on: HR, Finance & Accounting, General Management Assistant/Business Development, Marketing. Our team will find a personalized J-1 internship or trainee program in the United States based on the candidate’s eligibility and preferences.

    Stipends range from $15 – 20/hour.

    Note: Only current students can apply for placements. Placements are optional and students can apply anytime during their third year of studies. Regardless of the application time, placements will be offered according to the students’ previous work experience (minimum 6 months), knowledge, skills and attitude.

    Summer 2024 Internships

    Renaissance Brussels Hotel

    Locations: Brussels, Belgium

    Duration: 5 months (May – September)

    Main duties and positions: 


    Assisting in monitoring and controlling of F&B direct costs and revenue by implementing the agreed procedures and departmental standards. Taking part in the monthly and interim stock takes. Helping in the research for suppliers and prices with regards to products, goods and any potential purchasing items, ensuring that the most competitive price is obtained. Assisting in the balancing of daily revenues, in liaison with hotel accounts. Assisting in the compiling and distribution of the relevant daily, weekly and monthly statistics. Receiving the goods and performing monthly inventories. Building relationships with the suppliers.


    During the time of your internship, you will have the opportunity to acquire responsibilities and to develop your organizational and communication skills by: Assisting the Events Booking Center team in daily tasks. Actively up-sell each business opportunity to maximize revenue opportunity. Being responsible for driving customer loyalty by delivering service excellence throughout each customer experience. Gaining understanding of each property within the region, and their primary target customer and service expectations; serving the customer by understanding their business, business issues and concerns, to offer better business solutions both prior to, and during the program/event. This list isn’t exhaustive!


    During the time of your internship, you will have the opportunity to acquire responsibilities and to develop your organizational and communication skills: shadow the pro-active sales managers on appropriate sales calls / site inspections. Allocate time to encourage a pro-active sales approach by contacting over the phone corporate prospects for future business (Telemarketing). Assist with monthly data input and analysis to assist the pro-active sales team with their account management. Assist as required with client events. Shares the responsibility for maintaining sales files. Support the proactive team in their administrative tasks. Development of our competitive intelligence. Extract Daily, weekly, monthly reports (Opera, SFA). Involved with weekly Sales & Marketing meetings.

    Conditions / Eligibility: 

    Signed convention from your school / Valid working permit or visa to complete your internship in Belgium / English and French / Dynamic personality / Problem-solving skills / Strong organization skills


    Internship monetary compensation on a monthly basis + Meals at the staff restaurant for every working day + Discounted access to the Fitness Club of the Hotel + Free laundry cleaning each week + Voucher for 1 night with breakfast and dinner included for 2 in the Hotel

    InterContinental Athénée Palace

    Locations: Bucharest, Sector 1, Str. Episcopiei no. 1-3, Romania

    Duration: 5 months (25th of April – 25th of September)

    Main duties and positions: 

    Marketing Trainee

    Sales Trainee

    Conditions / Eligibility: 

    English and Romanian


    Management Trainee programs and advanced training programs are available for final year students + Employment opportunities available for recent graduates + Typical compensation: potential compensation for internship. For employment as per company policy + Meals, tips (depending on the position occupied) + Other benefits for employees as per company policy

    Hotel Arts Barcelona

    Locations: Barcelona, Spain

    Duration: Minimum of 6 months Internship (administrative)

    Main duties and positions: 

    Administrative Trainee



    HUMAN RESOURCES – High level of Spanish is mandatory

    Training & Communication

    Conditions / Eligibility: 

    Internship agreement / Spanish is mandatory for some administrative departments


    350€ monthly. From January most probably will change to 500€/month (pending confirmation) + Uniforms and laundry service (operational internship only) + Meals on shift + Free parking during working hours + Marriott international discounts + Free Spanish classes + Student development plan

    Du Lac et Du Parc Grand Resort

    Locations: Riva del Garda, Italy

    Duration: 5 months (25th of April – 25th of September)
    For graduates and final year students, employment opportunities are available at this location – seasonal jobs (March – November)

    Main duties and positions: 

    Sales and Marketing Trainee

    Conditions / Eligibility: 

    German and Italian language for FO and back-office positions / For FO and Sales & Marketing positions advanced German is required


    Salary / month: €600 + Accommodation: provided by the hotel in a shared staff room located near the hotel + Meals: 2 meals per day (lunch and dinner) + Working hours: 40h per week with overtime available at €9 per hour + Other benefits: uniform

    Jumeirah Port Soler Hotel and Spa

    Locations: Mallorca, Spain

    Duration: 1st of May until the 25th of Sept (Possibility to stay until the end of the season October 31st 2024)

    Main duties and positions: 


    Sales & Marketing

    Reservations & Revenue

    Finance & Purchasing

    Conditions / Eligibility: 

    English (Advanced)


    Salary/month: €350 gross monthly, 40h per week + Accommodation: provided – Shared accommodation (2 people per room) + Meals: provided on duty

    JW Marriott Venice

    Locations: Venice, Italy

    Duration: 6 months (March-November 2024)

    Main duties and positions: 






    Conditions / Eligibility: 

    The student must be enrolled in a university/school program in order to be eligible for this position / At the moment of the final interview the student must provide a permit that allows him to perform an internship in Europe or an European passport / Good level of English is mandatory (Italian language knowledge would be a plus)


    Accommodation in shared apartments/rooms + 1 meal per shift + Uniforms + Monthly allowance + Access to Marriott int. discounts on room rates and F&B

    Kronwell Group

    Locations: Brasov, Romania

    Duration: Employment

    Main duties and positions: 




    Conditions / Eligibility: 

    English and Romanian / Positive attitude, excellent communication skills


    Compensation: in accordance with the role, starting from the minimum wage in Romania/month + Other benefits: special discounts, tips (depending on the role)

    RMC Asia

    Locations: UAE, Thailand, Vietnam, Hong Kong, The Maldives

    Duration: 6, up to 12 months

    Main duties and positions: 




    Conditions / Eligibility: 

    18-year-old and above / Enrolled students / Graduates within the last 24 months / School, college, or university endorsement / Relevant major of study / Interpersonal communication skills / Conversational English



    Visa processing & sponsorship + Monthly allowance + Provided accommodation + On-duty meals + Uniform & laundry services and more!


    International flight + Work visa & permits + Access to facilities + Cultural activities + Program-end bonus + Officer credit + Shared tip

    Other Possible 

    In-house accommodation at the hotel (same type of room as the guests) + Staffs’ accommodation or apartment + Housing allowance (cash payment in extra of the allowance)

    Robinson Club

    Locations: Fuerteventura, Spain; Mecklenburg-Vorpommern, Germany; Lake Ossiach, Austria; Nassfeld, Carinthia, Austria; Zürs am Arlberg, Austria; Zürs am Arlberg, Austria; Ilha do Sal, Cape Verde; Soma Bay, Red Sea, Egypt; Mecklenburg-Vorpommern, Germany; Apulia, Italy; Gaafu-Alif-Atoll, Maldives; Noonu Atoll, Maldives; Agadir, Morocco; Algarve, Portugal; Graubünden, Switzerland; Khao Lak, Thailand; Side, Türkiye


    • Summer internships 5 months between April 25th to September 25th at seasonal hotels by the sea
    • Winter internships 5 months between October 25th to March 25th at seasonal hotels in the mountains
    • 1-year internships available at the hotels which are open for all year round

    Main duties and positions: 

    Club trainings Manager

    Assistant to GM

    IT/System Administrator

    F&B Controller

    Conditions / Eligibility: 

    Advanced English is required for all positions


    Compensation / month for internships: 200€ net for the first 3 months, 350€ net for the next 2 months + Accommodation: Is provided by the hotel for all interns at no extra cost + Meals: are provided by the hotel for all interns at no extra cost + Other Benefits: Flight ticket to the hotel and back to Romania are paid by the Company, free meals, accommodation, drinks from the bars, uniforms are provided as well as training and mentoring. Interns who fit well with the company may receive an offer of employment and continue their careers with the company.

    W Ibiza

    Locations: Ibiza, Spain 

    Duration: april-september (seasonal hotel)

    Main duties and positions: 



    Conditions / Eligibility: 

    English is necessary, Spanish or other languages are beneficial


    Accommodation included in a shared room (15 minutes max. at the foot of the hotel) + Remuneration of €300/month + Two meals a day included 7 days a week + Possible job opportunities upon completion of the internship

    Tiny SeaSide

    Locations: Southern Denmark, 30 km from the German border 

    Duration: april – september (5 to 6 months depending on your preferred schedule) 

    Main duties and positions: 

    Assistant managers

    Conditions / Eligibility: 

    Good English skills, friendly and supportive personality. Further languages a plus


    Compensation / month: EUR 1000 monthly plus EUR 1500 monthly bonus at the contractual end + Accommodation: Provided- You will stay in a tiny house on site + Meals: EUR 200 monthly food support, full equipped kitchen in the tiny house + Working hours: 40 per week, 5 days per week or two days on two days off + Other benefits: Flights are getting paid by us. Pick up at the airport included + Expenses: Buying food at the supermarket, 200 EUR food support


    All the facts and figures about your degree at a glance:

    Bachelor of Arts (B.A.)
    Business Administration
    180 ECTS

    International University of Applied Sciences

    Language: English


    Accredited in line with German and European standards ZFU 1114120c
    180 ECTS – English


    Your degree is Internationally recognised and can easily be transferred to another country

    Fees & Funding

    Tuition has been designed with affordability and flexibility in mind. Monthly instalments which spread throughout 36 months considerably reduce the financial burden so students can work and cover their tuition as they progress through the programme and therefore graduate without debt.
    Online Study Mode Pricing includes:

    Teaching and study materials. Monthly live tutoring and access to recorded tutorials. 24/7 access to the learning digital platform. Individual study coaching. Online exams. Career & personal development services*. Industry placements*.

    * these are not mandatory degree requirements

    Learning Lounge Pricing includes Online Pricing plus:

    Onsite workshops, conferences, networking events. Onsite hands-on thematic workshops (e.g. Food &Beverage, Culinary Arts, Wine Classes etc). Field trips. Onsite recruitment fairs. Life skills workshops. Onsite co-learning spaces to study and revise for exams. Onsite exam taking facilities during fixed exam dates.

    On Campus Pricing includes Learning Lounge Pricing plus:

    Onsite 3 days/week interactive tutoring and seminars. Onsite guided group study sessions. Onsite thesis support meetings.

    Tuition does NOT include:

    Accommodation. International / domestic travel. Immigration related issues any other related issues.

    Discount Policy

    AHA grants discounts to students who secure their seats early in the season, as well as to ones who recommend other suitable candidates for admission. Please see below our discount policy for 2024:

    Early Bird


    Applies to students who pay the full yearly tuition until August 1st.

    Referral Program


    A discount of 250€ to the tuition fee will be granted to the American Hotel Academy student who refers our academy to their friends/ family/ colleagues.

    1. The discount is only received by the student who refers, not the one who is referred.

    2. The discount is earned when the candidate who was referred enters their 2nd academic year.

    3. The referred candidate must NOT be in our database already.

    4. You can be rewarded for up to 3 referrals per year.

    Employer Billing Plan

    This plan is for you if:

    • You are the employee of a company that wants to contribute to your personal development plan.
    • Your employer contracts the tuition fee.

    Who is eligible?

    • All undergraduate or postgraduate candidates (both EU and non-EU nationals).
    • Professionals for whom employers want to invest in their personal development.

    Benefits for both:

    • The student will have access to higher education at lower costs.
    • The employer can increase the company’s productivity by investing in its employees’ training.
    • The employer can deduct the costs with the training of its employees.

    How does it work?

    When you fill out your application form, check the Employer billing plan box. In case you are accepted, you will be contacted by the Admissions Office to conclude the forms.

    Study Loans

    Did you ever think that international education is out of reach? Did the costs and expenses scare you? Probably they did, but it’s no longer the case. What if we told you that you can receive top-quality education, at an international level, as affordable as any other in Romania?

    There are options for you to invest in your education and focus only on what matters: your study experience.

    FINS Student Loans

    FINS is part of EDUCATIVA, the largest organization in Romania delivering educational services and products.

    Main benefits

    ○ You can get up to 25.000 EUR

    ○ Covering of all your educational expenses (tuition fees, accommodation, transportation, medical insurance, etc.)

    ○ Fair evaluation based on your academy application file

    ○ Flexibility – you can adjust the loan depending on a need-basis and it will be offered in monthly installments

    ○ Grace period for the whole duration of your studies and up to 1 year after graduation

    ○ Up to 10 years repayment period

    ○ Interest rates comparable with bank loans but with very flexible conditions: interest between 9% and 11%

    What type and how much income is needed?

    ○ No job, income or co-signer is required to acess this loan

    What if something happens to me or the person that pays the loan?

    ○ In difficult situations, they can temporarily suspend the payment of your loan installments. They will also do their best to help you in other ways so that you can recover as soon as possible.

    If you want to learn more about FINS, you can do so by contacting us directly using the info below or directly on their website. (click here).

    BRD Study Loans

    Use BRD’s calculator to find your best loan option, duration and payment:

    Main benefits

    ○ You can get as much as 130.000 lei (or its equivalents in EUR or USD) without any guarantees.
    ○ Grace period up to 6 months (without any mortgages) in which you only pay interest, taxes and the initial installment.
    ○ Benefit from a maximum time of 10 years.

    What type and how much income is needed?

    ○ Any type and amount of income is accepted – salary, pension, royalties, rent income and income from independent activities.
    ○ You can get a larger sum if you can bring the salary of 3 other co-debtors.

    What if something happens to me or the person that pays the loan?

    ○ You are safe throughout the whole period of the loan via a life insurance that protects you and your loved ones in case of unemployment, temporary incapacity of work, complete and permanent paralysis of any nature and death of any nature.
    ○ The contracts are in effect upon signing and for the entire duration of the loan, while the payment is done monthly.


    The loan offer mentioned above is not created or in any way associated with American European Education or any of its academies. It belongs to its respective banking institution. For additional information, please contact the institution mentioned above.

    To put it in a nutshell, you will receive an education that is vastly superior in quality, free of charge on the spot, with no worries or headaches. Instead, you are granted the golden opportunity of payment after a few years, once your studies are finished and you have secured a job.

    So, if someone were to ask you now about public vs. private educational institutions, knowing that financing is no longer an issue, what would you choose?

    Entry Requirements


    High – School Diploma. The admission process can start before graduating from high – school, but the candidates must have graduated before the commencement of classes with AHA.

    English Level

    We accept the following English language skills certificates:

    • TOEFL (minimum 80 points)
    • IELTS (minimum Level 6)
    • Cambridge Certificate (minimum Grade B)

    If you do not hold any of the certificates mentioned above, we present the option of taking the Duolingo English Test, which requires a minimum score of 95 points.

    Minimum Age

    Students need to be at least 18 years old. The admission process can start before the age of 18, but the candidate must have turned 18 before the commencement of classes.

    AI-Powered Learning by IU

    Experience the cutting-edge learning experience with Syntea, an AI-powered tutor exclusively integrated into this IU program at American Hotel Academy.

    Syntea serves as your personalized study companion, offering 24/7 AI support tailored to this course. This innovative tool provides immediate answers to your queries, personalized study plans, and a PreAssessment feature to assess your knowledge and guide your learning journey.

    Elevate your understanding and mastery of course materials through interactive Q&A sessions and quizzes, experiencing the future of education right here, within this IU program.

    Need assistance?

    If you have questions regarding the application procedure, our educational offerings, or any other concerns, don’t hesitate to ask for support.

    Our team is ready to help you from Monday to Friday, between 8:30 am and 4:30 pm.


    Andreea Milu

    Admissions Counsellor

    Teodor Berszan

    Senior Admissions Counsellor

    Bogdan Andrei

    Senior Admissions Counsellor

    How to Apply

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