Image Alt

    Digital Business

    Study | Undergraduate | BA Digital Business

    Study Modes

    On Campus
    Learning Lounge

    Start Dates

    September 2024


    Three Years


    This programme is delivered in academic partnership with IU International University of Applied Sciences. 

    Digital disruption is transforming business models all over the world. Social commerce, smart solutions, innovative supply chains—these ever-expanding trends require an agile approach and excellent knowledge for management. More and more, companies require forward-thinking business minds and talented employees to drive long-term success in the digital economy.

    With a degree in Digital Business, you’ll learn to optimise processes for companies large or small with sustainability in mind. You’ll understand how to harness the power of digital transformation, social networks, and consumer data to adapt to rapidly changing markets. This degree has a strong practical focus, enabling you to apply what you have learned to confidently and effectively lead businesses to success throughout your career.

    How to Apply?
    Start Your Application
    Download prospectus

    Who is the programme for?

    Recent High-School Graduates

    The main audience for this programme: being at the beginning of their professional journey, the undergraduate programme is the ideal pathway through which students can gradually gain work experience and managerial skills for their future career in the global economy.

    Working Professionals

    Another target audience consists of industry professionals, who have career growth aspirations but lack the management knowledge and skills and the appropriate degree they need to fill managerial positions. For them, the Fully Online mode is recommended and Advanced Standing Entry is possible should they provide records of previous related studies and / or work experience.

    Key components and Main Highlights


    Three Study Modes (on campus, hybrid, online)



    Learning Lounge

    No Lecturing


    Online campus

    Practical content

    Numerous specializations

    Personal Coach

    Career Focused

    Career Coaching

    Industry Placements


    Study in English

    International Internships

    Study Abroad


    Digital Learning Platform

    AI Learning Assistant

    Online Exams


    Recognition of Prior Learning


    Low Priced

    Monthly Payments

    Programme Structure

    The Digital Business BA programme is designed to give you a complete understanding of business administration, computer science principles, and topics at the forefront of business development: data analytics and big data, business intelligence, agile project management, digital business models, corporate planning and simulation, introduction to low-code development, seminar in current topics in digitalization and cloud computing.
    After you have completed a series of courses covering the fundamentals of digital business, you’ll have the opportunity to choose from different areas like Marketing, Programming, Software & Data Engineering or many more.
    Regardless of your choice, you’ll graduate with a strong skillset and analytical tools for building a successful career in the international business world of the future.
    Semester 1
    Module ECTS
    Digital Business Models 5
    Business 101 5
    Introduction to Academic Work 5
    Introduction to Computer Science 5
    Managerial Economics 5
    Project: Digital Business Models 5
    Semester 2
    Module ECTS
    Accounting and Balancing 5
    Digital Future Commerce 5
    Fundamentals of Data Protection and IT Security for Non-Technical Programs 5
    Intercultural and Ethical Decision-Making 5
    Online Marketing 5
    Project: Design Thinking 5
    Semester 3
    Module ECTS
    Statistics - Probability and Descriptive Statistics 5
    Collaborative Work 5
    Management Accounting 5
    Introduction to Low-Code Development 5
    Introduction to Process Management 5
    Project: Low-Code Development 5
    Semester 4
    Module ECTS
    IT Law 5
    Seminar in Current Topics in Digitalization 5
    Corporate Finance and Investment 5
    E-Commerce I 5
    Corporate Planning and Simulation 5
    Agile Project Management 5
    Semester 5
    Module ECTS
    Leadership 4.0 5
    Data Analytics and Big Data 5
    Introduction to Data Science 5
    Project: New Work 5
    Semester 6
    Module ECTS
    Bachelor Thesis & Colloquium 10
    Elective Overview
    Elective A

    In your 5th semester, you’ll need to choose an elective module from one of the following:

    Module ECTS
    Content Marketing and CRM 10
    Business Consulting 10
    Markets and Advertising 10
    Salesforce Platform Development 10
    Machine Learning 10
    Software Engineering - Requirements Engineering and Quality Assurance 10
    Managing People and Fundamentals of Business Psychology 10
    Elective B

    In your 6th semester, you’ll need to choose an elective module from one of the following:

    Module ECTS
    Search Engine Marketing 10
    Conflict Management and Coaching 10
    Market Research and Media 10
    Object-oriented Programing 10
    AI Specialist 10
    Data Engineer 10
    Digital HR and Change Management 10
    Elective C

    In your 6th semester, you’ll need to choose an elective module from one of the following:

    Module ECTS
    International Brand Management and Corporate Communication 10
    Digital Market and Consumer Psychology 10
    Foundations of Programming with Python 10
    Data Analyst 10
    Agile Software Engineering 10
    Global Corporations and Sourcing 10
    Agile Management and Digital Entrepreneurship 10

    Career & Personal Development

    Career Coaching is meant to assist students in order to professionally grow and reach their true potential. It takes place through coaching on self-knowledge, professional branding and making a personalized Career Plan. This will help students know themselves better, know where they want to go and do in their future career, build the steps to get there and walk the steps with current employers. Ongoing monitoring and feedback to ensure constant career progression. Our help includes:

    1st Year of study

    Career development
    • Access to job-search platforms, online career blogs and advice
    • Career Profiling (personality, interests, values and personal mission)
    • Create your own Career Brand
    • Resume & Cover Letter prep
    • Coaching and interview prep
    • Recruitment Fairs
    • Field trips and other networking events
    Personal development
    • Learning How to Learn
    • Communication Skills
    • Presentation Skills

    2nd year of study

    Career development
    • Personal Mission Statement
    • SWOT Analysis and Career Goals
    • Career Planning
    • Recruitment Fairs
    • Field trips and other networking events
    Personal development
    • Emotional Intelligence
    • Mindfulness Skills

    3rd year of study

    Career development
    • Job Search Strategies
    • Recruitment Fairs
    • Field trips and other networking events
    Personal development
    • Stress Management
    • Time Management

    4th year of study - Master

    Career development
    • Recruitment Fairs
    • Field trips and other networking events
    Personal development
    • Leadership Skills

    Industry Placements

    Although work placements are not a degree requirement for this programme, they are highly recommended as they are all designed to assist with the student-to-professional transition.


    Internships, projects, full-time or part-time employment, event-based projects/jobs, shadowing experiences, management trainee programs, employment opportunities, other placement types.


    Most placements last between 3 and 6 months.


    On-site (EU, U.S.) or remote (virtual) depending on students’ and host companies’ needs.


    Can be paid or unpaid. The main purpose of the placement is to gain work experience and to make connections in order to secure a future job.

    Host Companies:

    A variety of types, starting from small and medium size enterprises to big corporations or NGOs within different sectors of the global economy.

    Departments & Positions:

    Marketing, Sales and Business Development, Operations and Supply Chain Management, HR, Product Development, Technology Management, Strategy and Business Analysis etc.

    J-1 Business Internships in USA

    Final year business students can apply for a one-year internship in the U.S.

    Objective: Internship programs are designed to allow foreign college and university students or graduates to come to the United States to gain exposure to U.S. culture and to receive hands-on experience in U.S. business practices in their chosen occupational field. The program bridges the gap between formal education and practical work experience.

    Training areas we are focusing on: HR, Finance & Accounting, General Management Assistant/Business Development, Marketing. Our team will identify a personalized J-1 internship or trainee program in the United States based on the candidate’s eligibility and preferences.

    Stipends range from 
    $15 – 20 /hour

    Note: Only current students can apply for placements. Placements are optional and students can apply anytime during their third year of studies. Regardless of the application time, placements will be offered according to the students’ previous work experience (minimum 6 months), knowledge, skills and attitude.



    Bachelor of Arts (B.A.)
    Digital Business
    180 ECTS

    International University of Applied Sciences

    Language: English


    Accredited in line with German and European standards ZFU 179818
    180 ECTS – English


    Your degree is Internationally recognised and can easily be transferred to another country

    Fees & Funding

    Tuition has been designed with affordability and flexibility in mind. Monthly instalments which spread throughout 36 months considerably reduce the financial burden so students can work and cover their tuition as they progress through the programme and therefore graduate without debt.
    Online Mode Pricing includes:

    Teaching and study materials. Monthly live tutoring and access to recorded tutorials. 24/7 access to the learning digital platform. Individual study coaching. Online exams. Career & personal development services*. Industry placements*.

    * these are not mandatory degree requirements

    Learning Lounge Mode Pricing includes Online Mode Pricing plus:

    Onsite workshops, conferences, networking events. Onsite hands-on thematic workshops (e.g. Food &Beverage, Culinary Arts, Wine Classes etc). Field trips. Onsite recruitment fairs. Life skills workshops. Onsite co-learning spaces to study and revise for exams. Onsite exam taking facilities during fixed exam dates.

    On Campus Mode Pricing includes Learning Lounge Mode Pricing plus:

    Onsite 3 days/week interactive tutoring and seminars. Onsite guided group study sessions. Onsite thesis support meetings.

    Tuition does NOT include:

    Accommodation. International / domestic travel. Immigration related issues any other related issues.

    Discount Policy

    AHA grants discounts to students who secure their seats early in the season, as well as to ones who recommend other suitable candidates for admission. Please see below our discount policy for 2024:

    Early Bird


    Applies to students who pay the full yearly tuition until August 1st.

    Referral Program


    A discount of 250€ to the tuition fee will be granted to the American Hotel Academy student who refers our academy to their friends/ family/ colleagues.

    1. The discount is only received by the student who refers, not the one who is referred.

    2. The discount is earned when the candidate who was referred enters their 2nd academic year.

    3. The referred candidate must NOT be in our database already.

    4. You can be rewarded for up to 3 referrals per year.

    Employer Billing Plan

    This plan is for you if:

    • You are the employee of a company that wants to contribute to your personal development plan.
    • Your employer contracts the tuition fee.

    Who is eligible?

    • All undergraduate or postgraduate candidates (both EU and non-EU nationals).
    • Professionals for whom employers want to invest in their professional development.

    Benefits for both:

    • The student will have access to higher education at lower costs.
    • The employer can increase the company’s productivity by investing in its employees’ training.
    • The employer can deduct the costs with the training of its employees.

    How does it work?

    When you fill out your application form, check the Employer billing plan box. In case you are accepted, you will be contacted by the Admissions Office to conclude the forms.

    Study Loans

    Did you ever think that international education is out of reach? Did the costs and expenses scare you? Probably they did, but it’s no longer the case. What if we told you that you can receive top-quality education, at an international level, as affordable as any other in Romania?

    There are options for you to invest in your education and focus only on what matters: your study experience.

    FINS Student Loans

    FINS is part of EDUCATIVA, the largest organization in Romania delivering educational services and products.

    Main benefits

    ○ You can get up to 25.000 EUR

    ○ Covering of all your educational expenses (tuition fees, accommodation, transportation, medical insurance, etc.)

    ○ Fair evaluation based on your academy application file

    ○ Flexibility – you can adjust the loan depending on a need-basis and it will be offered in monthly installments

    ○ Grace period for the whole duration of your studies and up to 1 year after graduation

    ○ Up to 10 years repayment period

    ○ Interest rates comparable with bank loans but with very flexible conditions: interest between 9% and 11%

    What type and how much income is needed?

    ○ No job, income or co-signer is required to acess this loan

    What if something happens to me or the person that pays the loan?

    ○ In difficult situations, they can temporarily suspend the payment of your loan installments. They will also do their best to help you in other ways so that you can recover as soon as possible.

    If you want to learn more about FINS, you can do so by contacting us directly using the info below or directly on their website. (click here).

    BRD Study Loans

    Use BRD’s calculator to find your best loan option, duration and payment:

    Main benefits

    ○ You can get as much as 130.000 lei (or its equivalents in EUR or USD) without any guarantees.
    ○ Grace period up to 6 months (without any mortgages) in which you only pay interest, taxes and the initial installment.
    ○ Benefit from a maximum time of 10 years.

    What type and how much income is needed?

    ○ Any type and amount of income is accepted – salary, pension, royalties, rent income and income from independent activities.
    ○ You can get a larger sum if you can bring the salary of 3 other co-debtors.

    What if something happens to me or the person that pays the loan?

    ○ You are safe throughout the whole period of the loan via a life insurance that protects you and your loved ones in case of unemployment, temporary incapacity of work, complete and permanent paralysis of any nature and death of any nature.
    ○ The contracts are in effect upon signing and for the entire duration of the loan, while the payment is done monthly.


    The loan offer mentioned above is not created or in any way associated with American European Education or any of its academies. It belongs to its respective banking institution. For additional information, please contact the institution mentioned above.

    To put it in a nutshell, you will receive an education that is vastly superior in quality, free of charge on the spot, with no worries or headaches. Instead, you are granted the golden opportunity of payment after a few years, once your studies are finished and you have secured a job.

    So, if someone were to ask you now about public vs. private educational institutions, knowing that financing is no longer an issue, what would you choose?

    Entry Requirements


    High – School Diploma. The admission process can start before graduating from high – school, but the candidates must have graduated before the commencement of classes with AHA.

    English Level

    We accept the following English language skills certificates:

    • TOEFL (minimum 80 points)
    • IELTS (minimum Level 6)
    • Cambridge Certificate (minimum Grade B)

    If you do not hold any of the certificates mentioned above, we present the option of taking the Duolingo English Test, which requires a minimum score of 95 points.

    Minimum Age

    Students need to be at least 18 years old. The admission process can start before the age of 18, but the candidate must have turned 18 before the commencement of classes.

    AI-Powered Learning by IU

    Experience the cutting-edge learning experience with Syntea, an AI-powered tutor exclusively integrated into this IU program at American Hotel Academy.

    Syntea serves as your personalized study companion, offering 24/7 AI support tailored to this course. This innovative tool provides immediate answers to your queries, personalized study plans, and a PreAssessment feature to assess your knowledge and guide your learning journey.

    Elevate your understanding and mastery of course materials through interactive Q&A sessions and quizzes, experiencing the future of education right here, within this IU program.


    Alina Borș

    Admissions Counsellor

    Need assistance?

    If you have questions regarding the application procedure, our educational offerings, or any other concerns, don’t hesitate to ask for support.

    Our team is ready to help you from Monday to Friday, between 8:30 am and 4:30 pm.


    How to Apply

    Ready to take the first step towards an exciting career?

    Explore our undergraduate subjects

    Hospitality Management

    This is a professionally oriented four-year Business Management program with focus on Hospitality which includes several practical training components.


    Digital Business

    With a degree in Digital Business, you’ll learn to optimise processes for companies large or small with sustainability in mind.