Study Modes
Learning LoungeOnline
Start Dates
September 2025Duration
3 YearsOverview
This programme is delivered in academic partnership with IU International University of Applied Sciences.
Digital disruption is transforming business models all over the world. Social commerce, smart solutions, innovative supply chains—these ever-expanding trends require an agile approach and excellent knowledge for management. More and more, companies require forward-thinking business minds and talented employees to drive long-term success in the digital economy.
With a degree in Digital Business, you’ll learn to optimise processes for companies large or small with sustainability in mind. You’ll understand how to harness the power of digital transformation, social networks, and consumer data to adapt to rapidly changing markets. This degree has a strong practical focus, enabling you to apply what you have learned to confidently and effectively lead businesses to success throughout your career.
Key Components
Digital
Digital Learning Platform
AI Learning Assistant
Online Exams
International
Study in English
International Internships
Study Abroad
Career Focused
Career Coaching
Customized Placements
Affordable
Low Priced
Monthly Payments
Scholarships
Programme Structure
Year 1
Semester 1
Digital Business Models
Business 101
Intro to Academic Work
Intro to Computer Science
Managerial Economics
Project: Digital Business Models
Semester 2
Accounting & Balancing
Digital Future Commerce
Fundamentals of Data Protection and IT Security for Non – Technical Programmes
Intercultural and Ethical Decision Making
Online Marketing
Project: Design Thinking
Year 2
Semester 3
Statistics – Probability & Descriptive Statistics
Collaborative Work
Management Accounting
Intro to Low-Code Development
Intro to Process Management
Project: Low-Code Development
Semester 4
IT Law
Seminar in Current Topics in Digitalization
Corporate Finance and Investment
E-Commerce I
Corporate Planning and Simulation
Agile Project Management
Year 3
Semester 5
Leadership 4.0
Data Analytics and Big Data
Introduction to Data Science
Project: New Work
Elective A
Semester 6
Elective B
Elective C
Bachelor Thesis
| Specialization | Elective A | Elective B | Elective C | ||||
|---|---|---|---|---|---|---|---|
| Marketing | Content Marketing & CRM | Search Engine Marketing | International Brand Management and Corporate Communication | ||||
| Marketing Research | Markets & Advertising | Market Research & Media | Digital Market and Consumer Psychology | ||||
| Management | Managing People and Fundamentals of Business Psychology | Digital HR and Change Management | Global Corporations and Sourcing | ||||
| Entrepreneurship | Entrepreneurship Innovation and Financing | Sustainable Entrepreneurship | Agile Management and Digital Entrepreneurship | ||||
| Programming | Salesforce Platform Development | Object-Oriented Programming | Foundations of Programming with Python | ||||
| Data Analytics and Machine learning | Machine Learning | AI Specialist | Data Analyst | ||||
| Software and Data Engineering | Software Engineering – Requirements Engineering and Quality Assurance | Data Engineer | Agile Software Engineering | ||||
| IT – Management | IT Service Management | Innovative Technologies and Sustainability | IT Project and Architecture Management |
AI-Powered Learning by IU
Experience the cutting-edge learning experience with Syntea, an AI-powered tutor exclusively integrated into this IU program at American Hotel Academy.
Syntea serves as your personalized study companion, offering 24/7 AI support tailored to this course. This innovative tool provides immediate answers to your queries, personalized study plans, and a PreAssessment feature to assess your knowledge and guide your learning journey.
Elevate your understanding and mastery of course materials through interactive Q&A sessions and quizzes, experiencing the future of education right here, within this IU program.
Career & Personal Development
Year 1
Career development
- Access to job-search platforms, online career blogs and advice
- Career Profiling (personality, interests, values and personal mission)
- Create your own Career Brand
- Resume & Cover Letter prep
- Coaching and interview prep
- Recruitment Fairs
- Field trips and other networking events
Personal development
- Learning How to Learn
- Communication Skills
- Presentation Skills
Year 2
Career development
- Personal Mission Statement
- SWOT Analysis and Career Goals
- Career Planning
- Recruitment Fairs
- Field trips and other networking events
Personal development
- Emotional Intelligence
- Mindfulness Skills
Year 3
Career development
- Job Search Strategies
- Recruitment Fairs
- Field trips and other networking events
Personal development
- Stress Management
- Time Management
Industry Placements
Although work placements are not a degree requirement for this programme, they are highly recommended as they are all designed to assist with the student-to-professional transition.
Type:
Internships, projects, full-time or part-time employment, event-based projects/jobs, shadowing experiences, management trainee programs, employment opportunities, other placement types.
Duration:
Most placements last between 3 and 6 months.
Location:
On-site or remote (virtual) depending on students’ and host companies’ needs.
Compensation:
Can be paid or unpaid. The main purpose of the placement is to gain work experience and to make connections in order to secure a future job.
Host Companies:
A variety of types, starting from small and medium size enterprises to big corporations or NGOs within different sectors of the global economy.
Departments & Positions:
Marketing, Sales and Business Development, Operations and Supply Chain Management, HR, Product Development, Technology Management, Strategy and Business Analysis etc.
Certification
Bachelor of Arts (B.A.)
Digital Business
International University of Applied Sciences
Germany
Accreditation
Accredited in line with German and European standards ZFU 179818
180 ECTS – English
Recognition
Your degree is internationally recognised and can easily be transferred to another country
Fees & Scholarships
Early Bird & Referral Program
Early Bird
€600 off!
Enrol by Feb 28th and benefit of the best rate for the Sep 2025 intake.
Referral Program
€200
A discount of 200€ to the tuition fee will be granted to the AHA student who refers our academy to their friends/ family/ colleagues.
1. The discount is only received by the student who refers, not the one who is referred.
2. The discount is earned when the candidate who was referred enters their 2nd academic year.
3. The referred candidate must NOT be in our database already.
4. You can be rewarded for up to 3 referrals per year.
Student Loans
Did you ever think that international education is out of reach? Did the costs and expenses scare you? Probably they did, but it’s no longer the case. What if we told you that you can receive top-quality education, at an international level, as affordable as any other in Romania?
There are options for you to invest in your education and focus only on what matters: your study experience.
FINS Student Loans
FINS is part of EDUCATIVA, the largest organization in Romania delivering educational services and products.
○ You can get up to 25.000 EUR
○ Covering of all your educational expenses (tuition fees, accommodation, transportation, medical insurance, etc.)
○ Fair evaluation based on your academy application file
○ Flexibility – you can adjust the loan depending on a need-basis and it will be offered in monthly installments
○ Grace period for the whole duration of your studies and up to 1 year after graduation
○ Up to 10 years repayment period
○ Interest rates comparable with bank loans but with very flexible conditions: interest between 9% and 11%
○ No job, income or co-signer is required to acess this loan
○ In difficult situations, they can temporarily suspend the payment of your loan installments. They will also do their best to help you in other ways so that you can recover as soon as possible.
If you want to learn more about FINS, you can do so by contacting us directly using the info below or directly on their website. (click here).
BRD Student Loans
Use BRD’s calculator to find your best loan option, duration and payment:
○ You can get as much as 130.000 lei (or its equivalents in EUR or USD) without any guarantees.
○ Grace period up to 6 months (without any mortgages) in which you only pay interest, taxes and the initial installment.
○ Benefit from a maximum time of 10 years.
○ Any type and amount of income is accepted – salary, pension, royalties, rent income and income from independent activities.
○ You can get a larger sum if you can bring the salary of 3 other co-debtors.
○ You are safe throughout the whole period of the loan via a life insurance that protects you and your loved ones in case of unemployment, temporary incapacity of work, complete and permanent paralysis of any nature and death of any nature.
○ The contracts are in effect upon signing and for the entire duration of the loan, while the payment is done monthly.
DISCLAIMER
The loan offer mentioned above is not created or in any way associated with American Hotel Academy. It belongs to its respective banking institution. For additional information, please contact the institution mentioned above.
Employer Billing Plan
This plan is for you if:
- You are the employee of a company that wants to contribute to your personal development plan.
- Your employer contracts the tuition fee.
Who is eligible?
- All undergraduate or postgraduate candidates (both EU and non-EU nationals).
- Professionals for whom employers want to invest in their professional development.
Benefits for both:
- The student will have access to higher education at lower costs.
- The employer can increase the company’s productivity by investing in its employees’ training.
- The employer can deduct the costs with the training of its employees.
How does it work?
When you fill out your application form, check the Employer billing plan box. In case you are accepted, you will be contacted by the Admissions Office to conclude the forms.
Entry Requirements
Academic
High – School Diploma. The admission process can start before graduating from high – school, but the candidates must have graduated before the commencement of classes with AHA.
English Level
We accept the following English language skills certificates:
- TOEFL (minimum 80 points)
- IELTS (minimum Level 6)
- Cambridge Certificate (minimum Grade B)
If you do not hold any of the certificates mentioned above, we present the option of taking the Duolingo English Test, which requires a minimum score of 95 points.
Minimum Age
Students need to be at least 18 years old. The admission process can start before the age of 18, but the candidate must have turned 18 before the commencement of classes.
Alina Borș
Admissions CounsellorNeed assistance?
If you have questions regarding the application procedure, our educational offerings, or any other concerns, don’t hesitate to ask for support.
Our team is ready to help you from Monday to Friday, between 8:30 am and 4:30 pm.
How to Apply
Ready to take the first step towards an exciting career?Explore our undergraduate subjects
Hospitality Management
This is a professionally oriented four-year Business Management program with focus on Hospitality which includes several practical training components.
Digital Business
With a degree in Digital Business, you’ll learn to optimise processes for companies large or small with sustainability in mind.